Bonarea online store: opinions and assessment – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

He has extensive experience in the agri-food sector, with all kinds of cooperatives that are dedicated to the breeding and fattening of birds, for example, to marketing to the end customer, like the Bonarea store that we are talking about today.

Bonarea: product catalog

The Bonarea store offers a full range of products with daily replenishment of fresh products. If we talk about the guarantee of origin of the products, it is a quality to highlight.

Bonarea offers the possibility for the consumer to know the quality with which the products are evaluated and with this he will achieve a better relationship with the client: in this way he will get the consumer to make the purchase again (loyalty), and thus provide greater security.

Bonarea online store: design

The Bonarea online store website presents an austere, simple and cold design. White predominates, accompanied by a mixture of warm and cold colors to highlight the certain paths that the consumer can follow. It should be noted the missing from home page of the web, some image that attracts the attention of the consumer and the logo lacks a large size.

Surprisingly, they shine by absence in this eCommerce. In fact, her Twitter account is still blank, depriving her clients of the possibility of communicating with her in that way.

The Bonarea store is a eCommerce with a very simple navigation, so it makes it easier for the consumer when browsing and being able to choose the option that best suits them. Once you have accessed the Bonarea ecommerce, you will find a main menu in the center made up of the following services:

  • Picked up at the storethere is the option to buy online and go to the nearest store to pick it up.
  • Box direct to the vehicle, at the end of the purchase an opening code is given. Next, the code is entered in the Box and they indicate the compartment where the order is. Finally, the compartments are opened and the purchase is deposited in your car. It is a fast and comfortable service.
  • Home deliveryhere is the option to make the purchase online and receive the order at home.
  • Horeca: here is the hotel, restaurant and professional.
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How to buy in Bonarea online

The purchase process in Bonarea’s eCommerce is pretty straightforward. Once you have chosen the way to get the order placed, when you click on that option, a top menu appears with each type of product: Food and beverages, drugstore and perfumery, pets, home, workshop and garden, computer and office, and, finally, industrial material. All these categories have subsections.

Once the desired product has been selected, a screen opens showing the description of the product and the place of conservation if required. An image and the unit price and price per kilo. Finally, there is the option to add it to the shopping cart.

Quick purchase

Bonarea thinks about the type of client that don’t have much time to make the purchase or in that client who does not want to spend a lot of time in this action. For this you have this quick purchase section, which is a summary of the products Best sellers. If the consumer registers, they will also have the option to see the products purchased in their last five purchases or in the last three months.

Bonarea online: forms of payment

Bonarea could make a series of changes in the form of payment since does not show the customer how to make the payment unless you are registered and your data. This could be another reason why a client stops being interested in the page when they see that they do not provide you with information on how to pay, for example with PayPal.

Deliveries and returns in Bonarea online

The collection services at the physical store and the box directly to the car are free. On the other hand, home delivery has a service cost of €5.40. The established time in which the product will arrive at the customer’s house is in 24h after placing the order.

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Bonarea gives you the option of where and when you want to receive the order. The consumer will have to put the province and population of the address where he expects to receive the order. Bonarea has presence in a few provinces, five exactly, so for the moment it does not reach all of its possible consumers. Regarding your Regardless of the service chosen to obtain the order, an order that does not meet the requirements desired by the consumer may be returned free of charge.

To return a product, you must go to the assigned store (seen on the purchase receipt). You can change the product for another or if the customer prefers, the amount will be refunded upon presentation of the invoice.

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