Hand in hand with the progressive growth of the digital environment, we have seen how the world of has been expanding. In this way content creators have found new ways to monetize, connect with their communities and keep up with trends. On the other hand, although influencers are native internet figures, the development of online media has posed new challenges and approaches for them.
A couple of years ago we told you about digital characters, more or less realistic, that make life within the and that have earned the interest of big brands due to their ability to surprise, as we saw just a few months ago
But while these characters were just that, more or less realistic designs, they also exist vtubers, or virtual youtubers. That is, youtubers or streamers who use digital avatars, generally based on Japanese animation, to supplant their image when creating video content. That is, in the case of vtubers, as you will see with the example of , the avatar is the one who stars in the stream, but simulating speaking and moving as the human streamer would if they were on screen. When the streamer speaks, the avatar moves its mouth. When the streamer laughs, the avatar represents them on screen.
This is Snowy, the virtual version of elRubius
ElRubius He has earned a place as one of the most recognized Spanish youtubers and streamers on the planet, due to his particular personality and love of video games. And this past May 9, he decided to enter this world of vtubers.
Last Saturday he announced a streaming of Twitter where he revealed his character as Vtuber, in addition to other updates to his channel.
It’s coming.
Tomorrow is the day!
— elrubius (@Rubiu5)
During the streaming elRubius presented Snowy, as his character is called, a Japanese-style animation with platinum hair. According to him, he will use Snowy to do occasional streams without becoming the main face of his Twitch channel.
In addition to this, he also announced a new update on alerts within streaming and new collections of official products in his store, . These new collections will hit the store this Wednesday, bringing new models from MadKat, Yandere and AntiOtaku.
VTubers, a rising trend… with controversy
Although the majority of his community has welcomed Snowy, some have not agreed with this new facet of the Spanish youtuber. Some have even made it clear that with Rubén’s incursion into the world of vtubers, they will stop following him as we can see in the following tweet.
More examples of vtubers
Beyond the different opinions about this new facet of elRubius, the trend of vtubers shows itself to be fertile ground for content creators. As an example we have the case of CodeMikoa vtuber created by a developer known as “The technique” and that it has amassed a good community thanks to the interaction it provides.
Says The Technician:
“My income tripled the day I put in this interaction where the audience could kill me. When I added the nuke and the mute—where the audience could mute me for 30 seconds—I was able to afford my rent and pay off my debt slowly .”
— Rex Woodbury (@rex_woodbury)
CodeMiko’s story begins in the pandemic, as a result of its creator becoming unemployed, opting, like many creators, to enter the world of streaming. According to statements by their creator, at first they were not what she expected and they were not enough to cover her debts. However, by increasing the degree of interaction with the character, adding options like mute or kill her, his earnings tripled.
In the same way, many other creators have found a niche for their content in vtubers, as is the case with Gawr Gura, with 2.6 million subscribers on YouTube.
This vtuber has her own biography (she is supposed to be from Atlantis and is over 9,000 years old) and usually wears a shark hat that makes her look adorable. This character, who is usually dedicated to streaming video games, was created by Cover Corp, a virtual and augmented reality company, which has several other Vtubers characters, such as , with more than 1 million followers on YouTube.
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