Last June, the launch of the YouTube premieres, an option that allowed content creators to schedule a broadcast in the United States. Now the Premieres or YouTube Premieres will be available globally so any channel can facilitate interaction and with their followers.
What are YouTube Premieres
YouTube premieres are an option designed to encourage shared viewing of content. Through them, creators will be able to create a scheduled transmission. In addition, once a launch time is assigned, the social network create a public landing page designed to create buzz when promoting the content that will be released.
⭐️Premieres is now available to EVERYONE! ⭐️
Invite fans to tune in via a new watch page, and use Live Chat as you countdown and watch your Premiere together.
Learn more on YouTube Creators channel→
— YouTube Creators (@YouTubeCreators)
Once fans log in to watch the premiere, they will be able to chat with each other and with the creator of the content in real timeas you can see in the following video:
Sound familiar to you? Well, you are right, since Facebook announced a few weeks ago its “” function, which is very similar since it allows creators to broadcast pre-recorded videos as if it were live content in addition to spreading previously creating expectation.
In the case of YouTube Premieres, videos scheduled for a premiere will be marked on the channel by a countdown clock and a button that allows you to send a notification to followers so that they do not forget the day and time when they will be able to access the content.
In fact, users who have chosen to be notified will be sent a reminder 30 minutes before start timeso you don’t miss a single detail.
Streaming seeks experiences similar to traditional television
This option seeks to take advantage of the popularity shown by viewing content from , As has been shown with
Now YouTube premieres will be able to take users to a more traditional approach to video consumption, as is the case with regular television programming, but bringing that feeling of group viewing and seeing the content as soon as it has been released to a digital platform.
In fact, one points out that even 60% of fans of TV shows in the United States share their opinions in real time about what they are seeing through the and although it is still difficult to predict what will happen when these elements are combined, without a doubt the launch of YouTube premieres makes a lot of sense when taking into account the engagement they can create.
Channel subscriptions will be available for more content creators
On the other hand, to improve the constant, the social network has also announced that will reduce the requirements for those who want to offer or memberships in your channel.
The feature was only available on YouTube for creators with more than 100,000 subscribers on their channel, and now any channel that has a minimum of 50,000 subscribers will be able to access this option which is very similar to the affiliate program, where for a monthly fee of $4.99, fans will be able to get special emojis, badges, and access to members-only content.
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