Ranking of the 50 most popular online electronics stores in Spain (2020) – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

From a smartphone, computer or TV, to a fridge, an extractor hood or a vacuum cleaner; all this is included within the products that you would find in a online electronics store: essential products to enjoy entertainment, to communicate with each other or to work and carry out our tasks at home and in the office.

Without a doubt, those businesses that decide to specialize and dedicate themselves to electronics know that, for the most part, they are assured of high levels of demand. In our article today we will see what are, according to your traffic, the Top 50 in Spain.

What are the 50 main electronics stores in Spain, according to their traffic

In order to carry out this research, we have had the collaboration of , the tool net quest with data intelligence for digital retail. On this occasion, they have been the ones who have provided us with the share of visits received by the different online electronics stores in Spain between April 2019 and April 2020.

Next, we show you the list of them –that collects a total of 50 businesses or online stores-, with a brief description of the former, so that you can get to know them better and have them on file when you need to access any site specializing in electronic equipment. As you will see, in order not to distort the list, in the ranking we have not taken into account the large multi-category eCommerce, such as Amazon, , El Corte Inglesetc… which also sell a huge amount of electronics.

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Share of visits

1. Mediamarkt 21.43% 2. Fnac 14.97% 3. Pc Components 14.78% 4. Apple 7.69% 5. Mi 5.94% 6. Worten 5.63% 7. Phonehouse 4.58% 8. Webuy 2.13% 9. Back Market 1.56% 10. Lenovo 1.50% 11. Thomann 1.24% 12. HP 1.14% 13. Electrocost 1.07% 14. Samsung 0.94% 15. La Casa del Electrodoméstico 0.87% 16. Energysistem 0.75% 17. TomTom 0.71% 18. Bq 0.71% 19. Appinformatica 0.57% 20. Sihogar 0.53% 21. Dell 0. 51% 22. Dyson 0.49% 23. Nvidia 0.45% 24. PC Box 0.44% 25. LG 0.42% 26. Canon 0.41% 27. Tien21 0.41% 28. Milar 0. 40% 29. Madrid Hifi 0.39% 30. Euronics 0.36% 31. GoPro 0.32% 32. Electronica Vicente 0.30% 33. Tienda Azul 0.30% 34. Electroprecio 0.29% 35. Beep 0.26% 36. MaxMovil 0.25% 37. Puntronic 0.24% 38. Macnificos 0.23% 39. Kyeroo 0.21% 40. Xtremmedia 0.20% 41. Miró 0.20% 42. Zococity 0 .19% 43. ielectro 0.18% 44. Alternate 0.18% 45. Foto24 0.17% 46. Click Electrodomesticos 0.16% 47. Oselection 0.15% 48. Gasfriocalor 0.15% 49. Tiendatr 0 .14% 50. Climate saving 0.13%

Percentage of visits received by the different eCommerce with respect to the aggregate total of visits to online electronics stores in Spain.

Data from Netrica.com

  • 1.- MediaMarkt It is a chain of physical and online stores that, surely, we have all resorted to on more than one occasion to buy an item or consumer electronic device. In Spain they already have more than 85 physical stores as well as an online store. In total, MediaMarkt has more than 6,500 professionals, passionate about technology, who seek to offer their customers the best deals, working every day to make their experience unique, personalized and of quality. Foundation date? MediaMarkt was born in Germany in 1979 as a result of its founders’ commitment to a new business model: large stores, a wide range of products and a very competitive price. As a result of the company’s success and international expansion, it arrived in Spain in
  • 1999 (accommodating its first physical store in San Sebastián de los Reyes)Who is your CEO?
  • Alberto Alvarez Ayuso . Latest public sales figure?
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The brand closed last year 2019 with a turnover of

2,050 million euros.

  • 2.- Fnac The brand, so well known in our country for its physical establishments, is a company of French origin whose unabridged name is identified as the Fédération Nationale d’Achats des Cadres; in Spanish National Federation of Purchasing Executives. A business, both physical and online, specialized in the sale of electronic items, computers, photographic items, video, etc. which already has a presence in countries such as , Taiwan or Morocco, among others. Foundation date?Originally, Fnac was created in 1954 but it was not until
  • 1993 when he arrived in Spain, placing himself in the representative Madrid street of Preciados. Who is your CEO?
  • The CEO of Fnac Spain is Marcos Ruao. Latest public sales figure?The Iberian subsidiary of Fnac closed last year 2019 with sales of

€722 million

which means 2.7% more than in 2018. 3.- PcComponents is a Spanish company, of Murcian origin, that has spent years selling all kinds of consumer electronics products to hundreds of customers throughout the country, much more diverse than its something

  • nineties denomination might suggest. In addition, thanks to its wide and diverse catalog of products as well as its competitive price, it is a business that is increasingly positioned better and higher in the minds of the Spanish consumer. A curious fact is that it was the first Spanish eCommerce to import the famous into the online shopping culture in Spain. Foundation date? PcComponentes saw the light in
  • 2005, in a small town in Murcia. Who is your CEO? Alfonso Thomasis the CEO of PcComponentes; who, along with
  • Francisco Yufera founded the business. Latest public sales figure? PcComponentes invoiced

€403 million

in 2019 and, again as a curious fact about this business, we have to say that it has been revalued since Spain entered the Covid-19 crisis. 4.- Apple Manzana! Who, today, does not know ? the signature

of the apples

  • that is recognized, today, anywhere in the world is defined as that business of design and production of electronic equipment, software and online services. Particularly in terms of hardware, we are talking about the production of consumer electronic equipment such as smartphones, tablets, laptops and desktops, etc. Of course, all of them under their own brand. As curious facts, we can say that -according to Fortune magazine-, Apple was the most admired company in the world between 2008 and 2012; while, in 2015, it became -according to the BrandZ index- the most valuable. And, as if that were not enough, in 2018, according to The Wall Street Journal, it became the first company to achieve a market capitalization of 1 billion dollars. Foundation date?Its founder, , created the brand on April 1,
  • 1976 . Today, it has its headquarters in Apple Park, in Cupertino (California, United States) and the European headquarters in the city of Cork (Ireland). Who is your CEO? Tim Cook is the global CEO of Apple, while
  • Alberto Hernandez Poza is the Country Manager of our country. Latest public sales figure?The figures reported, for the last quarter of 2019, were
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€58.5 billion

. In Tim Cook’s own words, in the year-end press release, he stated that they were facing the best fiscal fourth quarter in history. 5.- My

  • If we refer to (Xiaomi acronym); We are talking about this business of Chinese origin dedicated to the design, development and sale of smartphones, apps and other electronic products, which it sells in its Mi stores in China and certain countries in Asia, Europe and Latin America, as well as on its website. . Foundation date? Mi was founded on April 6,
  • 2010 and, since then, it has been gaining market share in China and has expanded its product line to other electronic devices that are also very well received in the market.Who is your CEO?
  • Lei Jun co-founder and current CEO of Xiaomi globally. Latest public sales figure?Xiaomi won

1.3 billion in 2019

, but as we all know, the impact of the coronavirus health crisis, which began within the Asian country, has brutally damaged businesses, including Mi; and it has already been publicly declared that it will continue to impact global sales until, at least, the month of May.

  • 6.- Worten Founded in 1996 in Portugal, it is a chain of establishments dedicated to the sale of household appliances and consumer electronics, belonging to the Portuguese group Sonae. Worten has stores in Portugal and Spain. At its most successful moment, the brand had 125 points of sale in the Portuguese territory as well as 60 in Spanish, however, in 2018 things began to get complicated for them, closing 11 stores in the Spanish territory and 9 more in 2019. Foundation date? The first Worten store was opened on March 12 nineteen ninety sixin Chavez (Portugal). He entered Spain, for the first time, in
  • 2008 .Who is your CEO? Mario Pereira remains CEO of Worten in Spain and Portugal, with two local Country Managers in each country; being
  • Jose Vieira de Almeida who assumes responsibility for the Spanish team. Latest public sales figure?In the first three months of 2019, the brand’s global sales reached
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€237 million

five less than in the same period of 2018.

  • 7.- The Phone House In 1989, Charles Dunstone, a 25-year-old Englishman with 9,000 euros in his pocket, consolidated the pillars of what would later become the first independent mobile phone distribution chain in Europe: Carphone Warehouse, which – at the beginning of its expansion process, it was renamed The Phone House (currently). It is an expert in offering a wide range of mobile phones, smartphones (both free and through Orange, Yoigo or Vodafone companies), or tablets and accessories, among many other items. Foundation date?As such, the brand emerged in 1989 But it wasn’t until December
  • 1997 when he arrived in Spain; establishing itself in the Madrid street of Conde de Peñalver. Who is your CEO?The General Manager of Phone House is
  • Jaime Pfretzschner . Latest public sales figure?One of the data that has sadly affected Phone House the most is equivalent to the sales data for the first 3 months of the year, which, possibly caused by the current health crisis, have led the brand to obtain a net profit of

€3.9 million

which represents a decrease of 43% compared to the same period of 2019.

  • 8.- Webuy CeX, or was founded in London in 1992, arriving in Barcelona in 2003, and is currently one of the best-known electronic product sales sites in our country, selling and exchanging a wide variety of technological and entertainment products among which These include mobile phones, video games, movies and series on DVD and Blu-ray, computers, digital electronic devices, TVs and monitors or music CDs, among others. Foundation date? Its origin dates back to 1992 in London. In Spain, she arrived in
  • 2003 hand in hand with the first physical store in Barcelona.

Who is your CEO? David Mullins

is the Managing Director of CeX Webuy.com

9.- Back MarketIt is an eCommerce of…

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