Something that MOZ is an expert in is the data , data that constantly sets industry standards and is respected both for its size (35 billion links, 500 million keywords) and for its accuracy. Now you can use all this information to improve your positioning, since the marketing analytics company has decided to launch a free SEO tool.
This novelty from Moz is a very useful tool to develop your , since it allows you to measure essential aspects to know the organic positioning of a website: domain authority, spam score, keywords… data that is used by tens of thousands of SEO specialists all over the world.
Moz offers a free SEO tool with the overview of the main metrics for your strategy
Moz’s new free SEO tool, called , combines all this data in one place, where users can quickly access it. no need to create a login or register for an account.
Among the main SEO metrics that you can access with this tool are:
- domain authority
- Root domain link
- Number of keywords
- Spam Score
- main pages
- Top Linked Domains
- Discovered and missing links
- Estimated keywords per click
- top of keywords
- Top of Featured Snippets
- top branded keywords
- Top search competitors
- Top search questions
The tool offers exclusive experimental metrics
While this free SEO tool from Moz doesn’t offer the depth of data available in the paid versions, it does show a high-level view into a wide range of SEO metrics for your website or on the sites of your competitors, with which you can identify opportunities to improve your positioning.
In addition, this new tool also offers metrics that Moz has called “experimental” and that are not yet available in the paid versions, as an estimated click through volume rank, which uses your ranking position, search volume, and estimated click through rate () to estimate the number of search clicks a website is directed to.
On the other hand, Featured or Top Snippets indicate the keywords that rank a site to trigger a featured snippet, since These types of search results can give any website a huge boost.. In addition, this metric will also indicate whether or not the website has one of these snippets.
Knowing who your top search competitors are is important to any serious SEO competitive analysis. Unfortunately, we often only guess at this factor. Moz’s new tool allows Learn about hundreds and thousands of keywords competing for your domain, ranked by visibility.
While Moz’s free SEO tool offers all of these metrics for free, is limited to three reports per dayWhile paid Moz Pro users get unlimited reports as well as deeper data analysis, it is nonetheless a great option to improve your SEO strategy.
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