The Spanish start-up, which compares new car offers, has closed a new of 6.5 million euros, in a clear sign that the new market situation caused by the pandemic has revealed the need to advance within the sector motoring and digitize the purchasing process.
Thus, this platform allows a 100% digital shopping experience with dealersobtains an injection of financing that will allow it to consolidate its business model in Spain and expand to other countries.
What is Carnovo?
Buying a car can be a tedious process: you have to go to the dealership, compare offers, weigh whether the cars they offer us have the features we need, etc.
The creators of Carnovo saw a solution to this, creating a platform that allows you to configure the car to your liking and compare prices: «The idea arose from our own need, when when wanting to buy a new car, we verified that the process was very long and not very transparent, far from the new consumption habits in other industries»ensures Ferran JoverCEO and Co-founder of Carnovo. “We allow you to compare the best offers from any device, providing a comfortable, fast and secure experience thanks to digital innovation.”
Carnovo was created in 2017 by Antai Venture Builder, a company focused on the creation of startups under an international, online and mobile model. Antai has contributed to the development of other powerful ones such as , or . The co-founders of the company were Gerard Olive, Michael Vincent, Ferran Jover Y Santiago Vernetta.
How it works: a new way to sell new cars
At its launch, Carnovo could boast of being the first comparator of new car offers in Spain. The process to buy a car through this platform is as follows:
- Select the car: Thanks to the configurator, the user will be able to select what kind of car they are looking for and what their needs are.
- Receive the offers: after having marked the characteristics of the car, Carnovo will send you the 5 best offers from its dealers. Based on that, the customer will be able to compare the offers by price, vehicle availability or dealer valuation.
- Contact the dealer: You can also contact the dealer directly from the platform to ask any questions, or directly proceed with the purchase.
All this, free of charge for the user, without the need to move from home and with an average saving of more than €4,000 in the purchase of the car and has a average rating of 4.8 out of 5 by users.
A great opportunity for dealers
In addition to being a very useful platform for buyers, Carnovo bases its model on presenting itself as a great opportunity for dealersby connecting them directly with a potential customer.
For dealers, putting their cars up for sale at Carnovo is also a very simple process and It has many advantages:
- dealer you can sell on your terms.
- Carnovo’s system will reward the dealer who better user experience allowing you to reach a larger audience
- Carnovo only works with official dealers that offer a good service
- Use a system of tracking, analytics and communication so as not to lose sales
The only thing you have to do if you have a dealer and want to join Carnovo is to fill out a form. Once the sale is closed with the client, Carnovo will charge a small commission to the dealer.
Carnovo, a project with a future
Some of the figures reached by Carnovo in its first years of life show the need for digitization of the sector and its extensive growth. The platform ensures that it already has more than half a million registered usersaccumulated sales since its launch for a value of €200 million and the forecast of reaching 10,000 units sold next year.
Some figures that have not stopped increasing after confinement, since Carnovo has seen its interaction rise up to 60% in recent months to contact dealers.
“Our value proposition makes more sense than ever at a time when users visit dealerships less physically and want to have a digital experience with all the transparency and the best options on the market” says Jover, CEO of Carnovo.
The new round of investment of 6.5 million euros It will allow them to consolidate the business and expand it to other countries: “We are very pleased to close this new round of investment, which will allow us to continue helping our users in choosing the best offer to purchase a car, and to continue consolidating the digital and sales growth of the dealers with whom we collaborate. The market has evolved much more towards digitization in the last four months than in the last five years” emphasizes Gerard Olivé, co-founder and co-CEO of Carnovo.
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