If you are one of those who learned about marketing with Kotler’s 4 P’s, or later with , you have to know that there is a new methodology that has come to revolutionize everything you know about online advertising and online growth.
The has launched the 1st Promotion as Digital Booster to train professionals in the methodology boost marketing or amplification marketing with the goal of developing the next generation of marketers.
The AIDA model in question
Surely you have heard of the AIDA model (Attention, Interest, Desire and Action) created by Elias St. Elmo Lewis in 1898, a classic in the world of marketing and sales that is still valid today.
However, capturing the attention of consumers is increasingly difficult in a society where content is abundant and immediately available, and this makes the effectiveness of the AIDA model increasingly questionable.
If we add to all this that consumers are constantly bombarded by advertisements, it is clear that new strategies are needed to connect with potential customers. This is why many of the classic digital marketing strategies no longer show results.
So what can brands and businesses do to connect with their potential customers? Leverage content creators who have already managed to capture the attention and trust of their audience.
According to expertise«82% of consumers would buy on the recommendation of a content creator«. Digital Marketing Institute states that “86% of women read social media recommendations before making a purchase and Influencerhub reports that 6 out of 10 YouTube subscribers will follow a content creator’s advice on what to buy, over TV or celebrities«. These are just some of the published studies that talk about the power of content creators and their real impact on their audience.
Boost Marketing, the new methodology that allows you to connect with users more effectively
Unlike the marketing of , where ephemeral agreements are proposed, or the marketing of where there is no reason to have a relationship between the brand and the affiliate, the boost marketing proposes the creating a community of content creators. This community is achieved when quality relationships are cultivated between the brand or company and the content creator through the creation of mutually beneficial collaboration agreements.
To create a community of content creators that really give results, the six phases of Boost Marketing must be applied:
- Define strategy
- Identify content creators
- Propose collaboration agreements of mutual benefit
- Let content creators create and publish
- Amplify the content that has had the best organic results
- Thank the content creators
The fifth phase is undoubtedly one of the most interesting for marketers, since it is based on identifying the publications that have had the best results organically and amplifying their reach through ads.
In this way, consumers will no longer see brands advertising themselves, but will instead see content creators they know and trust telling of their experience with the brand. Best of all, these types of campaigns usually have a much lower CPC than conventional campaigns.
The creation of these agreements with content creators and the implementation of each of the phases of the methodology boost in growth strategies is possible thanks to the digital booster, marketing professionals who are the link between brands and content creators.
To prepare these boost marketers, the Digital Booster School presents the first official amplification marketing training which is available to all those looking to stay two steps ahead of the most effective strategies.
A training for Digital Boosters
Training for Digital Boosters teaches how to implement the three pillars of boost marketing to achieve the objectives of the companies: public relations to contact and establish beneficial agreements with content creators, the paid average for the creation of effectively targeted ads to segmented audiences during the amplification process and the analysis of results to detect the actions and publications that best respond to the objectives set.
This project is led by Jorge Urios – marketing professional, creator of amplification marketing and director of the Digital Booster School – and its main objective is that marketing professionals from all over Spain – and even Latin America – have the opportunity to belong to the new generation of digital marketers.
registration for training digital-booster are open from Tuesday, April 27 through Wednesday, May 5, with limited places and at a price that you will probably never see again. Once sold out, registrations will not be available again until the second quarter of 2022.
The Digital Booster School will not only teach you how to solve each of these challenges in a practical way and at the hands of experts, but it will also present you with the opportunity to belong to the new school of marketing. Take advantage of the short time for which it will be available and do not run out of your place:
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