Today’s consumers are demanding ever closer connections from companies that fit their routines and browsing habits. For this reason, online marketing has grown exponentially over the last year, by offering that extra value in interactions with customers.
It is something that Facebook has been applying for some time, seeking to improve the interconnection between its social networks (Instagram, WhatsApp either Facebook) to offer new features to its users. In this regard, Instagram recently a new feature that seeks to help brands improve communication with their audience.
Whatsapp is definitely integrated into Instagram
A few weeks ago, the company led by Adam Mosseri announced that it would carry out tests to launch new ads that would allow it to establish a more fluid connection with its allied WhatsApp platform. This announcement joins the one made a few days ago by Facebook, about with its clients according to their main interests.
Now, businesses on Instagram can connect their WhatsApp Business accounts to their profiles on the social network just add your number within the contact information. Once this number is added, they will be able to start promoting their posts with a higher level of interest. to create a new service channel through the messaging app, taking advantage of its popularity and that it is a natural and habitual environment for their conversations. This in turn allows them to offer a more personalized user experience to consumers. promoting the connection between both parties.
According to Instagram, this new function derives from the behavior of users, who already showed an inclination to divert their attention to WhatsApp channels. According to Facebook, About 75% of the adult public prefers to communicate with businesses via messaging rather than by other means as electronic. On the other hand, WhatsApp Business account integration will also add a new button on instagram profilewhich will work as a way for users to contact each other via messaging.
Also, once you have connected your WhatsApp account with your Instagram account, you will be able to boost (promote) publications in order to get interactions through the messaging app. As explained in his statement, “Boosting a post that leads to WhatsApp allows businesses to reach more people and excite them to be their next customer through personalization. Businesses can also choose to streamline their messages and take advantage of WhatsApp’s automated responses and organizational tools.”
How to connect WhatsApp Business account to Instagram profile
This new tool will be a means of boosting the population of small businesses that is growing more and more within the social network, thus managing to exploit the different benefits that the rise of social commerce has brought with it in the last year. The process to access this new function is pretty simple, So you just have to follow the following steps:
- In your profile settings, add your WhatsApp business number to the “contact options” of your Instagram business account.
- Choose an existing post on your Instagram business account that can inspire your audience.
- Click on the blue boost button, choose messages and select WhatsApp.
- Set a goal, audience, budget, and duration for your ad to help you reach your goals.
- Review your selections, preview your listing, and tap “create your listing.”
- Once approved, your ad will go live within 24 hours.
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