The acceleration of online shopping worldwide underlines the urgency of ensuring that all countries can take advantage of the opportunities offered by digitization, and that is that The health crisis caused by Covid-19 has led to the settlement of a practically digital world sooner than expected. In this way, the changes we make now will have lasting effects on the economy but, beyond worrying about the recovery, we must look for ways to adapt to this new reality in which social distance and technology are the protagonists.
According to data collected by the and a recent IBM report, the forced closure of stores and their reopening with strict measures, has not only caused an eCommerce boom, but has accelerated the change of physical stores in approximately 5 years. And it is that the number of consumers who buy online continues to grow, both in quantity and frequency.
The optimization of the data feed, key to the success of an online business
The feed managementor feed management, is a basic task to streamline and optimize online sales processes. As we have already told you in previous posts, an eCommerce feed is a database where it appears collected all the information in your product catalog: title, price, stock, color, size, etc. A basic file to carry out marketing actions in your online store and that has the peculiarity that it is constantly changing: you only have to think about the stock data of a certain reference.
In this sense, Estudio34 has created the online tool which helps improve feed management. On the one hand, it is very useful for online businesses that need to improve the visibility of all their products and optimize them according to business strategies and, on the other hand, it opens the possibility for other types of businesses that do not want to disappear and decide to enter the online world. and expose their products and/or services.
Ugo Smith, co-founder and CTO of Estudio34 and responsible for the creation of SFM, explains that “As a digital marketing agency that works with clients from multiple industries, we saw that there were difficulties in applying improvements to their products and getting more out of Google Shopping. None of the existing options offer the flexibility we want and need, so we decided to create our own solution.”
This is how Shopping Feed Manager works
The objective of SFM is to offer the possibility to any business of importing and displaying their product catalog on a web page and that they want to sell in a highly optimized way on suitable platforms such as Google Shopping, Amazon or Facebook.
Through SFM, online businesses can filter, control and optimize all product information. Although it may not seem like it, often the information on the web pages is incomplete and scarce, which means that many products do not appear in the feed, because they are not broken down as individualized attributes.
SFM technology allows attributes to be attached to these products and a direct association between product and attributes is made, creating different variants and optimizing it in different ways. Likewise, and taking into account that the calendar marks the commercial strategies, SFM offers the possibility of create different variations of the original product database and optimize and include or exclude depending on your campaign strategy at all times, such as: summer sales, Christmas, …
The company highlights the differential factor in terms of flexibility and optimization to achieve higher performance. As they explain, “With SFM, a ‘source feed’ is created from very specific data and, from there, technology is used to optimize it according to the company’s needs. In addition, Shopping Feed Manager does not penalize for the type of portfolio and/or catalogue, in such a way that there is no incremental cost, that is, it is a tool created to facilitate the service and obtain greater performance”.
Estudio34 has already worked with SFM for companies such as XTi, Mascoteros or Fontanot, among others, and now offers the possibility to any online business to try for free.
In this line, Ugo Smithexplain what “With this SaaS (Software as a Service) solution we want to share our philosophy as a company: solve problems with feeds without penalty for how big a company and its catalog is. Whether you are small or large, the problems are the same.
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