the japanese giant Rakuten has decided to deal with renewed strength from , and in a plan to integrate the image of Wuaki TV, its streaming video platform. has decided to change its name to RakutenTV. The goal: to become the first option of this type of TV in Spain.
Rakuten returns to Spain with more force
The name change from to Rakuten TV is due to the fact that the company seeks unify the brand in the twelve countries of the European Union where you have a presence. But, in addition, another of the conditions for the change of strategy is the beginning of the sponsorship of FC Barcelona during the next season.
With this sponsorship, Rakuten intends land with force in Europeand after , it seems that the Japanese eCommerce giant wants to give battle to its competitors, such as Netflix.
Of Hyacinth Rockwho was a co-founder of Wuaki and who is currently CEO and one of the members of the steering committee of Rakuten TV, this will be “The starting gun for this expansion. We will bring to Europe the entire ecosystem that Rakuten has developed in Japan”.
This means that the wide range of Rakuten services will be back: its great , its credit and payment system, with Rakuten Travel, online security services, as well as all its portals and media.
The company’s triumphant return began to materialize by changing the name of Wuaki TV to RakutenTV. Also, Viber, Will be called Rakuten Viber. Although the dates and order of arrival of their divisions have not yet been defined, what they do know for sure is that Barcelona will be a relevant part for this triumphant return of the company, and they want the city to be an emblematic headquarters, in which they could work between 500 and 1,000 people.
Rakuten TV will bet on original films
Rakuten TV has already signed agreements with the big television production brands, and in its strategy to become the first choice of the Spanish, in addition to offering the latest blockbusters, it also will start launching its own productions.
Rakuten TV’s audiovisual content division will seek to differentiate itself with his commitment to the cinema and not so much for the series, as has happened with the productions of and who have opted to offer a large number of series to their subscribers.
This is how unifying the Rakuten brands seeks that users identify the 70 services that it will offer and to position itself as the largest digital platform in the world. Will it be able to face the internet giant Amazon?
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