Cortefiel is one of the emblematic brands of Spanish fashion. It gives its name to one of the main European companies in the sector and to the first of the four brands with which the group operates in 83 countries around the world. Created in 1945, this brand is present in 34 countries through 449 points of sale. And it is precisely the new openings, in addition to the renovation of its most representative stores and Cortefiel Online, that are allowing it to recover its business in Spain, after a .
70 years of history. A few years ago the Cortefiel Group has been dedicating itself to the implementation of its new Strategic plan which seeks to improve market share in Spain, grow in the most important international markets with its own stores and in the rest with franchises, doubling the income of its own stores.
Today We analyze for you Cortefiel online, the chain’s eCommercea brand that has always sought its own style, aimed at men and women between 35 and 45 years old, young in their way of life, “open-minded and willing to adopt new trends”.
Cortefiel online: navigation and usability
de Cortefiel online offers a positive experience from the point of view of usability. Moving from one place to another is easy.
Navigation allows the user to choose different routes based on your tastes and needs, in addition to providing you with a direct search function for the product you are interested in (top right). In both men’s and women’s clothing you can access the different categories in addition to providing you with a price, size, color and category filter so that you can better visualize the products you were looking for. Also, you can sort them by recommended products, news, price, color or best seller. Searching for what you need is extremely easy.
The design of Cortefiel online is visual, but conservative, little risky but it works. Somehow, the use of photography hides these shortcomings, since it is quite dynamic and illustrative in the case of those garments that are worn by models.
Main sections are accessible through different menus: textual, static in the header, and visual, accessible when moving down the page. Any of them allows the user to know the details of each specific catalogue: Cortefiel for women, Cortefiel for men, suits, novelties, dresses, shorts… it even facilitates access to a space dedicated to the latest trends in decoration: , which completes its offer of traditional fashion.
Currently, if you sign up from the initial banner you can access a 10% discount on your first order.
Cortefiel online: catalog and products
The catalog that we find in Cortefiel online is extensive and wants to be ambitious, including items from one of its star brands, Iron Peter. In each section, products are displayed with images that seek to create a dynamic experiencewith a great variety of poses and models.
Just by scrolling over the presentation photograph, an alternative is shown that exposes new information about the garment: the colors and sizes available. Description and price are always visible, no need to click on the image. It also has a filter and sort system. Everything is perfect for users who are looking for practicality, who want to see everything from the first moment and not waste time.
To formalize the purchase it is necessary to access the product sheet, concise and without large extra contents that guarantee the garment. It’s something that maybe should improve because it would be more attractive to its users. All in all, it includes an image gallery that allows you to observe the chosen model from different perspectives and add a chapter of suggestions (cross selling) that complement the original purchase.
To take advantage of the discounts of Club Cortefiel, all you have to do is enter the Discount Code in the section “Do you have a discount code?” when you go to make your purchase.
Cortefiel online: payment options, shipping costs and delivery times
By clicking the buy button, the garment is incorporated into a product bag that allows you to continue browsing and add new items to the basket, without losing any previous selection. You can access it at any time.
For confirm the purchase in Cortefiel Online just click on ‘my bag’ (always visible during navigation) and finish the process. You can do it as a registered user or as a guest, without the need for any registration, through card or PayPal; does not offer more options.
Before you must have selected the delivery method: home delivery (for €5.95 in the Peninsula or free if you spend more than €95, from €75 the cost is €3.95) or Store Pickup as long as it is from Spain (by 1€ if the order is less than €95). On their website you can check all of them in Spain and other countries.
The Cortefiel delivery times online for both modalities are 3-5 days since the purchase is formalized, although it warns that it is an estimated time, indicative. In fact, its non-compliance is, together with the management of returns and discounts, one of the most frequent reasons for complaint by users in . Serve as an example (and only that), the one shown.
Cortefiel online: a standard proposal
Definitely, the service offered by Cortefiel online through its eCommerce is functional but ordinary. It dispenses with the opinions and comments of consumers, although it does give them the opportunity to share their tastes through social networks.
If we add to this that its visual appeal and its design proposal does not transcend the conventional either, we are facing one more page, which has the opportunity to renew and grow in the online space as it has been proposed in the offline world. Even so, Cortefiel Online is one of the reference stores that you can access, and it certainly suits you if you want to buy the brand’s products and you don’t have time to go to the store or you want to save travel time.
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