cold emailing is the name given to those you send to recipients who don’t know you. We are not referring to mass email shipments, but to personalized emails to a recipient who does not know you yet. It would be the same as the cold door but through email.
Surely you have ever sent an e-mail of this type, perhaps to publicize your services or your products. Have you managed to get any response? If yes, congratulations! But if not, don’t worry, you’re not alone!
According to a study revealed by mailchimp, these types of e-mails achieve an average of 20.81% openings and only 2.43% manage to generate any. Although these figures may seem low at first glance, cold e-mailing is still a key strategy in generating leads and customers.
If you want to know how to master cold emailing, here I leave you 6 tips that will help you.
1- Write a relevant subject
If the matter is not grab the recipient’s attentionIt won’t even open it. so you should think well What subject are you going to put in the mail? Use the person’s name whenever possible. shows that personalizing the subject of a sales email increases the chances of the recipient opening the email by 50%.
Make the matter as specific and short possible. If it is too long, it will most likely be discarded. use of 2 to 4 words so that the recipient of your email gets an idea of what they will get if they read the email.
2- Make an effective introduction that captures their attention
If your email starts with “Hello, my name is…”, it won’t work. That phrase will not catch anyone’s attention and your email will be deleted.
No matter how intriguing the subject, the introduction should quickly capture interest of your recipient using few words.
3- Show that you know something about your recipient
If you send the same email to 100 people by copy-pasting the content, you will receive 0 responses. Why? Because you need to customize the email for each person you send the email.
In cold emailing, you need to do some research about the company you are addressing and even about the person you are writing to. You can use the like LinkedIn, to find that kind of information.
Something that will differentiate your e-mail from the thousands that your recipient receives, is that you make it specific and personalized.
You’ll catch your recipient’s attention much better if they see that you’ve made the effort to find out about their company or personal accomplishments.
4- Be specific without using too much text
In cold emailing, the most effective emails are those that contain between 50 to 125 words. So you should not write a novel to your recipient, no matter how much information you want to convey.
Above all, avoid talking too much about yourself or your company, this information has not been requested by your recipient, so focus on what your recipient is interested in.
Whoever receives the message, there is three things that your e-mail must fulfill:
- clearly explain the purpose of your mail.
- Put yourself in the shoes of the person who is going to open the mail and answer the question: «What is here for me?»
- Avoid using the pronouns “I”, “we” or “our” and use words like “you” or “your”.
5- Conclude by offering options
Surely it has happened to you hundreds of times, you have received an e-mail of this type and at the end of it, somewhat stunned, you have asked yourself: what is this about?
Perhaps the hardest part of cold emailing is the conclusion. What you put here will be crucial for your recipient to understand what will be the next step Do you offer him a discount? Do you want him to visit your page? Are you going to ask him to call you?
Ultimately, how you end your email will depend on your industry and marketing strategy. You can try a couple of conclusions and see which one works best for you. Whatever your conclusion, make sure make it clear to your recipient what to do and how to proceed.
6- Take care of the grammar
Although this should be something of a drawer, it is something of the utmost importance that some forget. There is nothing worse than receiving an email with misspellings.
Uses a grammar checkerthere are many that you can use even online and free, like or .
If it is in another language, hire a translator native or ask a native acquaintance in the language you write, to review it for you. You will surely be able to adapt some expressions to make them sound better in the target language.
An example of cold emailing that you will want to copy
This is what the specialized consultant Jake Jorgovan puts as an example of cold emailing.
I recently discovered in and wanted to get in touch with you. My name is Jake Jorgovan and I recently finished a web design project for and wanted to get in touch with companies in the same industry.
When I visited the website of , I noticed that . In the case of this project for , we were able to build a professional website and get it up and running in just 3 weeks. Its website is adapted to mobile devices and anyone in the company can easily update it.
If you are interested in renewing your website, it will be a pleasure to help you. In addition, I am attaching to this email an example of a real project that I carried out for the real testimony of the owner of the company.
Thank you very much, I will be delighted to hear your answer.
Sincerely,
jake jorgovan
conclusion
Cold emailing works, but you’ll need patience and effort. Try generating several templates following the advice that I have left you here and see which one works best for you. As soon as you receive an answer, take note and work on that template. Surely you will increase your leads and your sales will go up.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus