Enjoy and Vegetables – Seasonal Fruit | M4EC

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Catalog diversity

Prices

Shipping costs

delivery times

Confidence

Enjoy and Vegetables offers competitive prices for organic fruit, but does not clarify its shipping costs.

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Today in Marketing4 eCommerce we analyze Enjoy and Vegetables – a very special ecommerce for .

Products in Enjoy and Vegetables

Enjoy and Vegetables has found a booming market niche: organic fruit and vegetables – since interest in quality and organic food is increasing. According to a study by the Ministry of Agriculture, Food and the Environment on the consumption of organic food, the consumer profile is a woman, young man (between 35 and 44) ​​and who resides especially in the big cities.

However, access to these quality foods can often be difficult. Enjoy and Vegetable offers organic fruit and vegetable baskets – directly from your garden to our homes or offices. Among the products that we can find there are fruit and vegetable baskets (medium or large), fruit baskets for offices or organic oranges for juice.

They make a weekly distribution of the baskets and you can change products or complete baskets (by phone or by sending an email).

Purchasing process in Enjoy and Vegetables

What has caught our attention most about this website is its process of buying or ordering the boxes. As we see in the image below, the sheet (a large box, for example) allows us to customize the order with seasonal vegetables or fruits. In addition, we see elements such as the cart in the upper right corner or the buy button.

As we can see, the screen is very similar to that of a “traditional” eCommerce – where we can finish the purchase through the online channel.

However, as we see in the next screen the purchase process is completed with a call. Enjoy and Vegetables call the customer to arrange the delivery and specify the products that each basket carries. The rest of the communications between the client and Enjoy and Vegetables are carried out by phone or email.

Conclusions

We see some pros and cons to this hybrid system between online purchase and telephone purchase.

On the one hand, the telephone provides closeness and accessibility – phone connections are often more reliable than internet connections. In addition, Enjoy and Vegetables also offers visits to its organic garden (which must be arranged by phone). Lastly, dealing by phone allows the customer to resolve doubts on-site and da confidence to the client.

On the other, the eCommerce format is familiar to Internet users. Customers expect to see a cart, a buy button, etc. – so your expectations are met. Nevertheless, the end of the purchase process can be confusing – when jumping from one channel to another. It is not specified in any case if the price includes shipping costs, which can contribute to confusion. Likewise, some users prefer to buy online and avoid contact with the supplier as much as possible.

Ultimately, although the phone solution is effective for one type of user – it is advisable to allow the purchase process to be completed completely through the online channel (as this is what online users expect and what can be less confusing).

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