It’s been a long time since Hewlett-Packard (HP), one of the largest computer manufacturers in the world, has one in Spain. A portal open to customers from all over the country to access their products at discounted prices and in conditions as advantageous as those free shipping from purchases over 25 euros. But now, in addition, HP Spain has decided to increase its presence in the national eCommerce sphere by opening its official store on eBay, one of the largest eCommerce in the world. HP Spain opens official store on eBay.
HP seeks to increase its online sales in Spain
“In our online strategy, marketplaces are a channel that we cannot do without given their high degree of penetration among online buyers. Without a doubt, it offers us great capillarity and helps us reach more customers, which is why it has been the first marketplace that we have considered within this strategy”. (Francisco Delgado, director of the Online Store of HP Spain)
With these words, the historical North American giant of the computer sector hp announced the launch of its in our country, in a movement that will lead it to share a strategy with other technology and consumer electronics marketers, as in the case of , and well-known brands from other sectors, such as Quiksilver or Roxy in the case of fashion.
What is an official eBay store for?
With the opening of this official store on eBay, within one of the world references of eCommerce, HP Spain has the objective of boosting its sales in our market, reinforcing the role of the online channel in the company’s commercial strategy. On the other hand, this alliance with eBay allows HP to benefit from the means with which this eCommerce has to develop your business inside of the marketplacesuch as advice, campaign development, information about buyers or technologies that facilitate mobile sales, such as the application.
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