Decathlon, one of the leading firms in the distribution of sports equipment and clothing worldwide, has named the Franco-Spanish company Barbara Martin Coppola as their new CEOmaking this announcement known through an official press release published on the company’s website.
Martin will formally assume the position in mid-March this year, taking over from Michel Aballeawho has been the company’s CEO since 2015.
«Decathlon’s current good health and our strong ambitions encourage us to accelerate the transformation of our business model to better affirm our position as a world leader in the sport. We are convinced that Barbara will be able to lead this transformation while respecting the collective and our values.s”, said the president of Decathlon, Fabien Derville, announcing this appointment.
Who is Barbara Martin Coppola
The 45-year-old executive has had an interesting and valuable journey through the business and digital world over the last 20 years, performing roles as CDO (Chief Digital Officer) in In addition to experiences in Google and YouTubewith different responsibilities in different countries.
During her tenure at Google, Barbara Martin Coppola has worked in departments related to Google Express, Chromecast and Google TVIn addition to being the director of Google . He was also at GrubHub (Chief Marketing Officer -CMO-), in WeddingWire Y Geomagical Labs before joining Ikea, where he successfully led the digital transformation and omnichannel strategy of the popular Swedish real estate chain. He has also worked on Samsung (Business Strategy Manager) and Texas Instruments (Business Development Manager).
«I am very happy to join a group and a brand that are dear to me. I identify myself with the values of Decathlon and its challenges, the first being, thanks to increasingly efficient products and services, making sport accessible to as many people as possible, and thus contributing to improving the health and well-being of allBarbara Martin Coppola said in the Decathlon statement.
Decathlon has set itself the goal within Spain that, by the year 2030, half of its sales are made online. During the year of the COVID-19 pandemic, the brand recorded gross sales on Spanish soil that amounted to 1,719 million euros. Some sales that grant the 13% of the sports firm in the world.
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