The Hygiene and beauty eCommerce They have a significant market share. Now, that very reason makes it difficult to enter the sector. Clarel It belongs to the Schelecker chain, which had a network of stores throughout the Iberian Peninsula. Since 2013, the trade has combined physical and online formats. Today it has 1,270 storesmore than 50% in Catalonia, but the crisis of its owner DAY makes your future viability is uncertain. The brand owner has decided. But while its future is clarified, the web continues to function. What can we find in your eCommerce? Let’s give some keys.
What does Clarel offer us?
The main feature of Clarel has been the variety. This is one of the strengths of the . In shops you can find all kinds of articles of personal hygiene, intimate, for men, women and babies. On the other hand, there are a lot of options cleaning for the home. The brand’s products are sold in its own stores, in DIA and in La Plaza de DIA.
One of the aspects that stands out is that the page is a bit cluttered. They want to pack a lot of information into a small space, and sometimes that can be a bit tiring. In any case, it is easy to find the information we want. The product sheets provide photos, prices, descriptions and ratings. As a general principle, it is not difficult to find what you need.
Clarel facilitates various forms of contact (phone and form) and has profiles in the main . Now, it is important to note that the page has lost more than 50% of traffic since January (nearly a million visits) to May (441,000); the situation of uncertainty is negatively affecting the business. A competitor as has accumulated 904,000 visits in May.
How to shop at Clarel
right now the eCommerce is making of physical store window. If you go to the web and consult a product file, you will be directed to the stores where it is sold. The result is that currently the Web performs a function similar to that of the advertising brochures. This is one of the most urgent aspects to deal with because, in case you want to buy online, you have to go to the website of . Of course, the parent brand delivers the merchandise in a maximum of one day, shipping is free from 50 euros and allows you to pay by card and PayPal.
Clarel, a stand-by business
The day address announced that he was putting the Clarel sale in October 2018. Since then, several investors have been interested but without the purchase being finalized. This circumstance is influencing the page losing visits and not starting a conscious sales strategy. It is highly recommended that the company’s situation be clarified as soon as possible to avoid further problems. The base is good, but it shows that there is no concern for promoting an eCommerce.
- Price: 8 (the prices are very good and that is one of the main values of eCommerce).
- Catalog diversity: 9 (the catalog is one of the largest on the market).
- Confidence: 7 (this company is verified, but right now there is no way to buy online).
- Short delivery times: 9 (if you order in DAY, it will take a period of one day at most).
- Low shipping costs: 7 (if you buy through DIA, expenses are free from 50 euros).
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