Google has confirmed that its new Lead Ad Extensions, an ad extension system, which will be available globally in the coming weeks.
This is how Google Lead Ad Extensions work
The Mountain View giant has been testing its Lead Ad Extensions for a couple of weeks, which have the ability to capture through the search engine. Once users have clicked a button, they can quickly submit a form that it is pre-populated with your Google account contact information.
In Google’s words: “With Lead Ad Extensions you can capture the interest of potential customers when they search for both your company, your products or services on Google. This is a fast, mobile-optimized experience that makes it easy to submit forms and eliminates the extra step of navigating to your mobile site to capture leads.”
https:///online-form-tools/
In addition, the internet giant ensures that, during the testing period, Lead Ad Extensions has reported a 20% higher close rate for purchase leads after implementing this new format.
Currently only a limited number of advertisers have access to Lead Ad Extensions, but over the next few weeks this feature will be available to all eligible accounts in Google Ads.
What are the ads that are not eligible to use the new Google format to capture leads
Certain ads will be eligible to implement Lead Ad Extensions, and these are the official restrictionsthat is, those ads that will not be eligible to use them:
- Adult oriented content
- alcohol-related ads
- Gambling related content
- health and medicine
- political content
All other ad types will need to be eligible to integrate Lead Ad Extensions, which you will be able to integrate into your campaigns soon.
these extensions they will be displayed in a similar way to the promotion extensions, in a call box that is displayed with an icon, in this case a clipboard.
Once you have selected the campaign, you can choose the call to action and capture the extension text that can contain up to 30 characters, as you can see in the image below:
Then you can create the main form, which includes the title, trade name and a description which can contain up to 200 characters. The information you can collect from your leads is limited to name, email, phone number and zip code.
In addition, you can also add a header image, and finally include a link to your privacy policies, which users can access in addition to accepting Google’s terms of service. You can customize the page that users will see when submitting the formeither with a description of your business or a call to action to visit your website.
The ease of using extensions to capture leads can help advertisers reduce the friction of transferring data, saving users time in filling out the forma very valuable option especially from mobile devices.
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