The panorama of startups in Spain continues to grow constantly and the recent case of Vermouth is a proof of it. is still in a pre-seed phase, having been created in June 2020 thanks to an investment of 10,000 euros from its founders. In October 2020, it added three new investors, to be selected later for the Traction program of Shuttlea position for which it was chosen from among 1,100 participants in December 2020, at which time the company was valued at 900,000 euros.
Having said this, the young woman has had a very busy start, culminating in the recent closing of an investment round for 150,000 euros. The resources for this round were provided by top executives from different banks and investment groups.
What is Vermouth
Vermut is a Barcelona company founded by three ex-workers from Fernando Dellepiane (CEO) and Enric Duran (COO) created the company with that first investment of 10,000 euros, later joined by their partner José Riera (CTO).
As Enric explains in this video, Vermut is a platform dedicated to leisure and training for people between 55 and 79 years old. A somewhat particular approach for a digital startup that, however, has proven to be quite an attractive idea for the general public. Since its creation, the platform has already received more than 90,000 visits and accumulated 1,300 subscriptions to its . In addition, they managed to build a network of more than 100 associated partners.
As Fernando puts it, current life expectancy has grown a lot in a short time, which implies a change in the needs of older adults, who have greater vitality, so the old entertainment offers have fallen short. Likewise, we are facing a generation with greater contact with the digital world, a factor that in turn opens up a wide range of possibilities.
What services does it offer?
Vermut works as an intermediary agency between users and the activities of their interest, opting for boost local businesses. Of course, to have these activities they must be duly validated and meet their security criteria.
Within its offer of activities we find some of a cultural nature, such as historical routes, art course, gastronomy and even concerts. They also have activities for a more dynamic and lively format, such as urban and mountain walks.
They also have a more personal approach towards hobbies And Pastimes, with reading clubs, English classes, coaching talks, etc. In this aspect we can also find volunteering sessions, as well as practical courses on technology or canine education.
Finally, for those users who are more digitized and in accordance with the global environment, they currently offer online activities. In this area they offer talks, concerts or even practical classes about some tools that may be difficult for your target audience to use.
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