If you have been moving around in the world of , surely you have come across the term «sender score«. If you still don’t know what it means, this article is for you.
Reputation in email marketing
You see, to understand what encompasses the concept of the sender score, you must first understand what the «email reputation«. The latter encompasses (broadly speaking) all the factors that will allow your email or campaign to reach the user’s tray.
Within the reputation of the email, factors such as not being on blacklists, that the mail service of the email recipients does not block your IP, that you do not have complaints about spam shipments, or that the inside is or is not protocolized. of your shipping system or your email service, just to mention a few.
What is the sender score
Already within this context we find the sender score. It is a number, between 0 and 100which identifies (somewhat summarizes) your email reputation and shows you how email providers respond to your IP; Think of it like a bank’s verdict around credit history.
As we already mentioned, the reputation of your shipments is an indicator of the reliability of your IP. All email services (Yahoo, Google, Outlook) take into account the mix of all metrics in order to give you a rating and decide whether or not you reach the inbox (imagine: if you do not reach that inbox, you are already losing sales opportunities).
How the sender score is measured
We could consider then that the sender score comes to summarize all this mess and gives you a metric one that is based on:
- Belonging or not to black and white lists
- The number of sends to unknown users
- SPAM complaints
- Sending to SPAM traps
- of subscribers
Once you have the sender score in hand, you will have in your possession accurate data on how to improve your email reputation and deliverability.
Interpreting the data
Broadly speaking, depending on the score obtained, you will have different improvement actions to use. A score below 70 means that you have to work a lot and in different aspects of your email reputation (in fact, you run the risk of not reaching your users’ inboxes with such a low score); from 70 and above there is already a job of good practices, and it is not until 80 or more when it can be considered that the sender score is high and that your email reputation is good.
You can measure your sender score from the Return Path platform, one of the most important organizations in terms of email marketing certification, with which Mittum collaborates to guarantee email deliverability.
In fact, from my experience, the newsletters sent have had a considerable boost, Thanks to the IP certification What “responsible shipping«, an element that helps improve delivery rates, as well as the esp monitoringa tool that helps detect if you have a delivery problem in any mail provider, no matter how specific it is (Gmail, Hotmail, Yahoo and others).
I hope this article has helped you a lot. If you still have doubts, explain them to us in your comments.
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