The health and beauty sector is constantly evolving: new brands and products arrive on the shelves of virtual stores to try to satisfy the needs and tastes of consumers.
This 2019 has been a year especially full of innovation for beauty brands, in which we have been able to find new brands that enter the scene, as well as changes in user preferences that are increasingly choose eBeauty more as a platform for discovering and purchasing cosmetics.
To find out which beauty brands are dominating online shopping carts, he has carried out this study that takes data from search trends, tracking in , as well as that of consumers toward certain beauty brands during the last trimester.
From the most popular hair products to the most sophisticated fragrances, this is the top 10 most popular beauty brands in the world online.
Top 10: most popular beauty brands in the world
To create this ranking, the study has taken into account these factors:
- The increase in consumer interest based on Google Trends.
- Monthly general searches for each brand.
- The number of hashtags and followers on Instagram.
- The range of engagement of brands in social networks.
Taking all these factors into account, among all the beauty brands in the world, Huda Beauty ranked first after rising meteorically in this ranking over the last six years.
1.Huda Beauty
Huda Kattan She is currently one of the richest women in the world, and is also the founder of Hunda Beauty, the brand that dominates the beauty industry. All one , with 40 million followers on Instagram, who managed to transform his blog into an empire that now reaches 1.2 billion dollars.
Their brand is underpinned by empowering motivational messages and a strong female role model, which has strongly fueled their incredible growth.
Huda Beauty has a search volume of 395,690, an incredible total of 22,774,762 hashtags on Instagram, and 39,341,389 followers with an engagement of 0.43%, which gives an average score of 53.95, positioning itself as the absolute leader among the most popular beauty brands in the world.
2. Anastasia Beverly Hills
What has made Anastasia Beverly Hills obtain second place in this ranking has been her “her eyebrow revolution”. Known for her famous method Golden Ratiotheir various celebrity-studded collaborations and wild color selection have paid off well.
Anastasia Beverly Hills obtained a search volume of 266,810, with 17,194,561 hashtags on Instagram, 19,912,325 followers and an engagement of 0.22%, with an overall score of 44.11.
3.MAC Cosmetics
Angelina Jolie, Madonna, Kim Kardashian and Elton John They are only a small part of the celebrities and mere mortals who have allowed MAC to beautify their faces for more than 35 years, and despite the time it remains one of the greatest representatives of the beauty industry.
The brand has been consistently successful, and it doesn’t look like this trend will slow down anytime soon. In this study, he obtained a search volume of 423,560, with 17,194,561 hashtags on Instagram and 22,933,797 followers that showed an engagement of 0.31%, with which he achieved an overall score of 40.47.
4.Yves Rocher
Yves Rocher, the French entrepreneur, founded his beauty brand in 1959, which is now in 88 countries on five continents, employing more than 200,000 people.
Now, the great French beauty brand has 2,169,320 searches during the last quarter, with 796,000 hashtags on Instagram, where its 986,761 followers show an engagement of 1.15% giving an overall average of 34.80.
5. Florence by Mills
This young and creative brand represents positivity, the things that make us happy, and has redefined beauty on its own terms.
Although this brand is quite young, its creator Mille Bobby Brown, who you surely know from the Stranger Things series on Netflixhas achieved a great impact in the industry, managing to surpass the largest in the sector.
Florence by Mills has 986,761 followers on Instagram, who have shown an engagement rate of 11.81%. His number of hashtags on Instagram is 141,028, and his search volume was 5,520 for a total score of 32.51.
6. Kylie Cosmetics
The launch of his “Lips Kit” gave rise to the great phenomenon of full lips “the bigger the better”. This celebrity and her beauty brand don’t need much of an introduction as, in less than five years, Kylie Jenner has pushed her cosmetics brand beyond the cloudswith which it has positioned itself among the most popular in the world thanks to its incredible growth.
It has a search volume of 434,650, as well as 22,211,058 followers on Instagram with an engagement of 0.81% and 4,024,709 hashtags… and counting. With this, he has obtained an overall score of 30. Let’s remember that Kylie is the most expensive influencer in the world: she charges more than a million dollars per post on Instagram.
7. Jeffree Star Cosmetics
A cosmetics brand as iconic as its founder. Jeffree Star Cosmetics shows the industry game changer for this generation. With great vitality and creativity was launched in 2014 and has become a favorite around the world.
It has a search volume of 133,460, in addition to 2,381,076 hashtags on Instagram, and a total of 6,647,560 followers on the social network that show an engagement of 2.71% to give an overall score of 29.65.
8. Rude Cosmetics
Founded with the goal of offering affordable, yet high-quality beauty products. The team behind her believes that makeup is the best tool to express your inner self, and her fans are accepting it 100%.
It has a search volume of 6,240, a number of hashtags of 53,333, its followers on Instagram amount to 692,633 with an engagement in the social network of 0.24% giving an overall score of 28.67.
9. Maybelline
One of the classic and best-known makeup brands worldwide started in America as a small family business in the early 20th century and is now at the forefront of beauty standards.
It has 581,110 average monthly searches, 5,214,647 hashtags on Instagram, and 9,788,862 Instagram followers, with an average engagement of 0.14% on the social network, giving an overall score of 27.11.
10. Forum
It may not be as well-known a brand as the top 9 positions in this ranking of the world’s most popular beauty brands, however, it scores highly due to an impressive 118% increase in Google searches compared to last year.
This Scandinavian brand has known how to do its job and stands out among the most recognized in the industry with its electric facial cleansers, eye massagers and electric sonic toothbrushes.
It garnered an average of 156,120 monthly searches, 131,663 hashtags on Instagram, and 494,611 followers, with an average engagement rate of 0.61%. His overall score is 25.95.
Most popular brands in each country
The study also shares with us which are the most popular brands by country. In Spain the absolute leader is Yves Rocheras in Portugal, Germany and a large part of the countries of the world, as you can see in the following image:
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