This is how Amazon Spain manages its sustainability in the face of its commitment to climate change – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Just as there is currently a race towards complete digitization in the business and commercial field, in the world of energy there is one for sustainability. In recent years, environmental concern has grown exponentially due to the strong impact of carbon emissions and other polluting factors on the planet’s atmosphere and natural ecosystem.

This has driven the need to generate alternative and renewable energy projects that allow companies to maintain their services in an efficient, sustainable and conscious manner. For Amazon Spain, this has become a priority, and in order to boost its sustainability it has launched four new solar energy projects.

Amazon raises its renewable capacity to 1.15 GW with four new solar energy projects

As we mentioned, Amazon announced in recent weeks the incorporation of these solar energy projects, which will add around 630 MW of renewable capacity to the company’s network in Spain. With which, the company would add a total of 9 solar power plants in activity within the country. The new incorporations located in Castilla-La Mancha, two in Extremadura and one in the Community of Madrid will help .

This means that the international retail giant will be able to supply its national offices with renewable energy; ranging from its corporate complexes to logistics centers. These projects are also part of a sustainability commitment maintained by the company. In the same, seek to supply with renewable energy the equivalent of the consumption of their devices Threw out, the brand’s characteristic virtual assistants. Also, this integration of renewable energy will reach the data centers of Amazon Web Service.

See also  Twitter Promote Mode: this is how the new service works to automate your advertising on the social network

As we know, it provides a large part of the digital sector with its cloud computing services. Therefore, the incorporation of a renewable energy support to this business front, offers a sustainability association for all the companies attached to its services and tools. Which contributes to creating an ecosystem of sustainability and conscious energy consumption in the panorama of Spain.

Amazon Web Services minimizes carbon emissions for Spanish companies

Continuing with Amazon Spain’s sustainability strategies, AWS is one of the most relevant agents in reducing carbon emissions. According to a study conducted by the company, its infrastructure is 5 times more efficient than other European enterprise data centers. For this reason, the use of these cloud computing services can help Spanish companies reduce their carbon footprint significantly.

In a percentage range, the savings could reduce your energy consumption by 81%, minimizing greenhouse gas emissions. The results presented in the commissioned study show that they could even reduce the carbon emissions of a workload in 96%. This figure is proposed as possible for 2025, taking into account that AWS obtains 100% of its energy from renewable sources by then.

As explained Kelly MorganDirector of Data Center Services and Infrastructure Studies at 451 Research: “We have been struck by the great opportunity that European companies have to increase energy efficiency and reduce emissions by analyzing their technological infrastructure. When we think about the electricity consumed and the emissions generated by tens of thousands of companies across Europe that operate their own data centers, this is an area that seems to be overlooked. Based on our analysis, moving workloads to the AWS Cloud could dramatically reduce the carbon footprint of most organizations’ IT operations.”

See also  What is the best time to post on social networks (Sprout Social, 2022) - Marketing 4 Ecommerce - Your online marketing magazine for e-commerce

Zero Shipping, a new Amazon commitment to increase the sustainability of its services

These different actions of Amazon are born from its initiative founded in 2019 called The Climate Pledge, with which they seek to generate a change in the environmental impact. Adding to these projects is the Zero Shipping initiative, with which they commit to making their shipments carbon neutral. Hoping to achieve by 2030, that at least 50% of its shipments meet these conditions.

A strategy of this type in one of the largest marketplaces in the world could be a relevant factor of change in this industry. Leading to more and more platforms and companies joining this type of initiative, in order to achieve a definitive impact on this type of environmental problem.

Stay informed of the most relevant news on our news channel

Loading Facebook Comments ...
Loading Disqus Comments ...