twitter wants get closer to brands and advertisers Y PromoteMode, a new tool that automatically manages to reach those users who are not yet following you or who do not know your business. With Promote Mode small businesses can save time and effort in their campaign through automation, as they can forget about creating advertising campaigns and even their own ads
How PromoteMode works
Promote Mode works under a subscription model. By $99 a month (almost 85 euros) and with the possibility of canceling at any time, users only they will have to create organic content in their accountand choose the target audience that can be segmented according to their interests or location.
Users will not have to do anything else, and some of your tweets will automatically become ads, you’ll just have to keep posting updates, links, and media like you do regularly. those tweets will appear with the “promoted” badge within the timeline of the users that are included in the .
Advantages and disadvantages of Promote Mode
One of the main disadvantages of this new advertising tool is that users they cannot choose which tweets will be promoted: Only the Promote Mode option can be activated or deactivated.
Another limitation of this service is that You can only target up to five locations or interests within the selected country, so the scope is a bit limited.
Also, Twitter does not offer any type of guarantee on the scope that Promote Mode subscribers can generate through this service, and points out that it will depend directly on the selection of orientation, the type of account and the frequency of the tweets, although in its “Frequently Asked Questions” section it comments that on average these promoted tweets they will reach an average of 30,000 users and could allow them to add up to 30 new followers each month.
On the other hand, one of its advantages is that includes analytical tools with which users will be able to track the impact of their promoted tweets. The metrics include the number of people who have seen the tweets that includes organic reach such as promoted, the number of followers they have gained through this service, profile visits and the performance of individual tweets.
A way to promote your brand easily and quickly on Twitter
Promote Mode may be very useful for small or newly created companies who seek to increase the visibility of their business quickly and by reaching a relevant audience.
In addition, the new Twitter advertising tool can be effective for those users who want a boost to grow their profile but that they cannot spend a lot of time creating advertising campaigns. In the future, Twitter assures that it will be able to add new subscription levels, which will offer more tools, but also with higher costs.
At the moment Promote Mode in beta in the US, Japan coming soonso we will have to wait for it to be available globally to fully understand its effectiveness.
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