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Catalog diversity
Prices
low shipping costs
Short delivery times
Confidence
FitnessDigital is an eCommerce designed for the most athletic, which offers a guaranteed minimum price on its products and (almost) free shipping
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: 3.2 (14 votes)
Running, Pilates, Kizomba... in recent years we have experienced a true revolution in sport at a popular Spanish level. Like mushrooms in the fall, hundreds of gyms, swimming pools and fitness studios have sprung up all over the country, responding to the demands of a growing and more demanding public. Perhaps for this reason, proposals such as the FitnessDigital have so many ballots to reach eCommerce heaven. The pack of potential customers for your products continues to grow, and they are ready to jump in to buy through online sports stores like yours.
FitnessDigital (also searched massively on Google as Fitness Digital, fitnessdigital or Digital Fitness) is dedicated to the sale of sport equipment in Spain, and also has a presence in 16 other European countries, where it has extensive experience in this field. With a large customer base, this year it was the fourth most voted online store by the public in the sports category of the 2014 eCommerce Awards. Today we will analyze its model.
FitnessDigital: fast and (almost) free shipping
The logistics muscle of FitnessDigital (Fitness Digital) is one of the strengths of its eCommerce, since it is able to offer free shipping for orders over 10 euroswhich includes most of his extensive catalog sports machines, weights, measuring devices, massage and even nutritional supplements. And all this, carried out in an extraordinary way, since many of the FitnessDigital products have delivery available in only 24 hours. In the event that the purchase does not exceed the limit of €10, the company will charge shipping costs of €2.95.
Of course, no matter how cheap the delivery of the products may be, returns (if they occur) can be a severe blow to the pockets of customers, who will have to face (re)shipping costs that can even reach 50 euross, in the case of heavier machinery
FitnessDigital: a complete eCommerce
One of the highlights of FitnessDigital is the amount of additional content which is capable of adding to the basic idea of an online store. Their product sheetswith extensive descriptions, show the opinions of other clients, as well as their evaluation, and they have the possibility of studying comparisons with similar articles. On the other hand, many of its sections have additional content, in the form of articles, which will serve to guide users who need extra information before making their purchase.
In any case, the catalog of digital-fitness It is not limited to what we could typically understand by sports equipment. Among the product categories on their orange menus you can find food supplements designed to increase muscle mass, and even items more geared towards rest than exercise, such as humidifiers or vibro-massage rooms. After all, you’re going to need to rest after using all of FitnessDigital’s sports torture devices.
Other relevant aspects of Fitness Digital
- The payment methods accepted are the card, PayPal, cash on delivery and bank transfer
- Fitness Digital makes available to its customers the possibility of contact via phone and email
- Fitness Digital announces the “guaranteed minimum price” in all its products, something that few eCommerce can offer
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