The network begins to dress in black And it is that eCommerce and marketplaces are already preparing to receive the with their best clothes: discounts. Of course, one more year Black Friday doesn’t come alone. Cyber Monday also accompanies us one more year to allow us to continue enjoying the satisfaction of offers… and sales. don’t you know yet what is Cyber Monday, when is it celebrated and how brands respond to Cyber Monday? Keep reading! We tell you everything you need to know.
What is Cyber Monday and when is it celebrated?
of course you know what is black friday, but, are you also so clear about what Cyber Monday is? We could almost consider this day as a close relative of Black Friday but for techies and online shoppers.
So Cyber Monday takes place on the first Monday after Thanksgivingwhich has been the Monday after Black Fridayand usually presents high discounts in online sales, especially in the electronics and technology sector, although today it can also be seen in physical stores applied to all kinds of products.
What is the origin of Cyber Monday
shop.org, a division of the The National Retail Federation of the United States was the first to coin the term Cyber Monday in 2005.. They had noticed that, for several years in a row, there was a peak in the level of income and online traffic on the Monday after Thanksgiving. The explanation was that people took the opportunity to do the shopping from work computers where they had a faster connection and where they could not be caught by the kids when buying gifts.
A) Yes, in 2005, they used the term “Cyber Monday” for the first time in a press release in which it was emphasized that 77% of online retailers had experienced a substantial increase in their sales on Cyber Monday of the previous year, a trend that seemed to be here to stay and, as you can see, is still on the rise. From there to appearing in the New York Times and expanding through advertising, there was only one step.
The figures of the big companies on Cyber Monday
So much Black Friday and Cyber Monday represent such a considerable increase in salesthat it is not surprising that every so often they get new companions of adventures discounters to these two very special dates, as is the case of the one held a few years ago in Spain or the .
And it is that these are days that consumers look forward to, but also eCommerce, which can get a lot out of sales if they know how to play their cards right.
Amazon records on Cyber Monday
That the marketplace giant breaks sales records on Black Friday, on Cyber Monday and on its own day of special discounts, will surely not surprise you. But, of all of them, Cyber Monday represents the date with the highest number of sales in the history of Amazon in a single daysomething that occurs repeatedly every year since 2017.
they do not leave anyone indifferent: in 2018 they came to be sold 18 million toys worldwide and more than 13 million fashion items on just these two dates, something that also affects SMEs that sell through Amazon, which increased the sales of their products by more than 20%. In 2019, the combined sales of those two parties of the discounts increased by 20%, to 6,300 million euros.
When is Cyber Monday celebrated in 2020
Are you already impatient for the arrival of Cyber Monday? Cyber Monday is celebrated on Monday, November 30. Write it down in your diary and start preparing your strategies to get the most out of this special discount date. Remember: differentiation is the key and, this time, consumers are already eager to take advantage of the tempting discounts you offer them.
And you? Have you already celebrated Cyber Monday in your eCommerce? Tell us your experience!
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