Talking about eCommerce is, to a large extent, making it fashionable and it is not surprising that all big trademark look for presence However, lesser-known companies, such as the Swedish Collection Of Style (COS), offers a different proposal than, now, . We explain what the concept fashion store COS Spainits trajectory and the operation of eCommerce.
What COS Concept Fashion Store Offers
The COS company it was founded in 2007 as part of the fashion group H&M. The objective, from the first moment, was to offer clothing that escaped the classic canons of the season. The idea is that you can buy clothes for several years: that is, it is sought that the garments are timeless and flee from the trends of the moment. Other issues that attract the attention of this brand is that they flee from traditional advertising and seek prioritize contact with the client as a way of discovering their tastes and offering new proposals. As for the price that you will find in the garments, it moves in levels comparable to other mid-high level brands.
Although the firm boasts personal treatment in its physical stores, it also has an eCommerce. This sells throughout Europe and has also reached Spain. Let’s see how it works.
The main characteristics of eCommerce
The first thing that strikes us about the main page to buy from Spain is that it is in English. Although the knowledge of this language is increasing among the Spanish population, it is important to generate a feeling of closeness with the client and, with this, it is not achieved.
For the rest, this is a page with a distinguished touch that allows you to choose from three main areas: women’s, men’s and children’s clothing. Once you enter each section, you can consult the possibilities offered and enter the product sheets. The cards include photos of the chosen model, color, denomination, sizes, payment methods and description; users’ opinions would be missing.
On the other hand, it should be noted that the COS concept fashion store has . you can pay with PayPal, credit card or by deferred payment method Klarna, of Swedish origin and, although it is not well known in Spain, it does have a presence in northern and central Europe.
The normal delivery time is between 2 and 6 business daysat a cost of 6 euros, although there is the express option of a maximum of 2 days, for a very expensive 15 euros. The orders do not include shipping costs from 100 euros.
Conclusion on the purchase in COS
The COS concept fashion store has a lot more to give in your eCommerce. It is worth taking a look because they have interesting products, but they have to adapt the page to the Spanish reality. Another important aspect is that they should be able to send to the entire national territory (today it is not possible to the Canary Islands, Ceuta and Melilla) and improve shipping costs. In any case, it is an unmissable event for fashion lovers.
- Price: 8 (the price is one of the firm’s main strengths because it offers added value).
- Catalog diversity: 7 (it is a brand store, although it has several references).
- Confidence: 7 (the website belongs to the Swedish group H&M, but it is in English, even for Spain. Of course, the firm has several physical stores).
- Short delivery times: 7 (the average shipping price is within the normal range for this type of business).
- Low shipping costs: 5 (the shipping cost amounts to 6 euros and is free for orders over 100 euros, slightly higher than what we are used to).
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