Let’s face it: after the appearance (and popularization) of eBooks and, especially, Amazon’s commitment to the Kindle, many voices within the international literary-publishing community began to predict the end of books, reading, and , almost, almost, of the alphabet as we know it today. A kind of apocalypse of the black-on-white industry (in paper pulp mode) that would turn future generations into hordes of dantesque illiterate beings, whose closest approach to literature will only occur when they have to read the instruction manual of your new .
However, the years go by, and despite the crisis of thousands of publishing business models around the world, society continues to access reading, thanks -above all- to electronic books. And, in support of these good initiatives, applications such as scribd: a monthly service that offers nothing more and nothing less than access to a virtual library.
Scribd: the app that offers a subscription service for reading
Whether it’s books, audiobooks or magazines, scribd provides a solution to all of this through a monthly subscription (equivalent to about €9 per month) that allows its users to access all the content that a virtual library can have at the click of a button, and all of this through a mobile device.
To register, it’s as easy as downloading -both on iOS and Android, and even on Kindle Fire- and creating a personal account where you can enjoy the great pastime, culturizing and enriching, of reading. A hobby that, to the creator of Scribd, Troop Adlerback in 2006, he worried that it might disappear.
Therefore, he decided to create Scribd; an initiative launched on the market -with the support of a North American startup incubator- back in 2007, growing rapidly in terms of traffic and visits. In 2008, it was already listed as one of the 20 sites (considered ) with the most traffic. Shortly after, in June 2009, its application was launched in the Stores, offering its members the possibility of enjoying reading anytime, anywhere. In short, a model that evolved from a document sharing service to what it is today: a subscription ebook reading service.
In addition, he is still developing improvements to offer to his community. For example, allowing the simultaneous use of up to 3 browsers and devices within the same account, or downloading content (in up to 4 devices) being able to enjoy reading at times when the user does not have a connection to Internet.
The importance of reading
And, it is that, reading is considered so important and enriching, that many have already valued Scribd’s effort to try, every day, to avoid the extinction of something as necessary as this. Magazine BusinessWeekfor example, named Scribd, in September 2009, as one of the “most interesting initiatives in the world«, or, in 2009, Forbes declared it as “one of the 10 most popular initiatives«, but, even, in 2011, the magazine Time He spoke of her as “one of the 10 startups that will change your life«.
And, it is that, in a social moment like the one we find ourselves in today, where -many times- routine and daily tasks prevent us from enjoying moments of leisure, and, where -also- social networks and all the derivatives of the digital transformation are accommodating us more and more, initiatives like this, which try to save what is important, are -always- recognized for their effort.
So, marketer… What are you waiting for to start enjoying the best current bestsellers? Because, as someone wise once said… Reading is to the soul what sport is to the body.. Happy reading!
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