announced today the details of its june promotionthat will take place from June 21 to 25 in the marketplace and that will have thousands of offers in all its categories, with discounts of up to 70% on top brand items and unique products within the platform, while supporting hundreds of Spanish SMEs with a shopping event open to all the public right in the middle of the year.
“At a time when both marketplaces and retail companies alike are resorting to establishing exclusive shopping clubs, VIP shopping areas or paid memberships to access benefits, with the June Promotion we want to reinforce the value proposition of AliExpress: offers available for everybody Spanish customers without the need to pay additional costs to access them. With this event, we hope that customers will prepare for the summer and take advantage of great discounts on many products from our wide selection”it states Ignacio Zunzunegui, Director of Marketing for AliExpress in Spain.
As you can see in the promotional image spread by Aliexpress, the company has not been cut when making direct reference to Amazon Prime Day, the great period of summer offers of the American marketplace, which will be held on June 21 and 22.
To support this event, AliExpress has developed a marketing campaign that aims to ensure that all customers in Spain know how easy it is to access the thousands of discounts offered by both well-known brands and small businesses during this promotional period that will be extended from two to five days. “In an inclusive spirit, we aim to raise awareness that the great deals of the June promotion are available to all consumers in the country. In the same way, we have extended the period of the June promotion from two to five days, thinking of making it even more accessible and that more customers can benefit from the offers that local and international sellers have prepared on our platform»Zunzunegui concludes.
Tens of thousands of offers with fast and free shipping on AliExpress Plaza
More than 700 Spanish SMEs will participate in the AliExpress June Promotion, offering as a whole tens of thousands of offers in multiple product categories in the marketplace during the 5 days that the event will last. The offers of the Spanish sellers can be found in the AliExpress Plaza channel within the platform, in which sellers offer fast delivery times and the vast majority of offers do not have shipping costs. Additionally, many of these vendors will have the opportunity to export their products to various European countries during these promotional days.
“Given that the conditions for physical purchases continue to change as a result of the stages of the pandemic, at Aliexpress we have focused on becoming an option for Spanish SMEs to establish or grow their business online and connect with more consumers”it states Estela Ye, executive director of AliExpress for southern Europe (Spain, , Italy and Portugal). “Events such as the June promotion represent an opportunity for Spanish SMEs that are going digital to be able to offer their products to millions of buyers and grow their businesses before the summer”says Estela Ye.
Group Buying: group purchases with discount
That the offers are for everyone is a concept always present in the AliExpress June Promotion. As part of this opening, AliExpress brings to Spain the Group Buyinga collective form of shopping that became popular in China, where it is known as Tuan Gou.
During the June Promotion AliExpress customers can now reduce the prices of selected products from well-known brands by collaboration of friends, to buy limited units of popular products with up to 99% discount in the promotion “Rebajalo abut”. As more friends respond to the invitation to reduce the price of a particular product, you will be able to see the progress of the discount bar displayed next to the product image. When the bar is completely full, limited stock of the product can be purchased at a 99% discount.
Live shopping with 30 Spanish content creators
With the extensive experience of purchases through live transmissions or with which the companies of the Group have, it is not a coincidence that AliExpress has promoted the rapid growth of this format in Spain and several European countries, since the sellers and buyers within the marketplace have experienced first-hand the important benefits of this dynamic that combines entertainment and interaction with the possibility of making purchases, all in one place.
For the June promotion, AliExpress plans to host more than 30 direct ones specifically oriented to Spanish clients and with the participation of around 30 and local content creators. This is the result of the collaboration that AliExpress has established with 10 agencies specifically focused on increasing the creation of content and the general exposure of brands and products through live shopping sessions, in which an entertaining and closer shopping experience is offered.
Fast shipping of thousands of products and a reinforced logistics network in Spain
An important element of AliExpress Plaza’s value proposition is the fast shipping of items sold by sellers based in Spain, in a maximum of three business days throughout mainland Spain. Through different business assistance tools on its platform, AliExpress helps increase efficiency in the operation of Spanish sellers by offering them the opportunity to manage orders and connect with different logistics solutions offered by local partners.
In parallel, in the last 18 months, to substantially accelerate the delivery times of customer orders from China. With three flights per week, the cargo route between Hong Kong and Spain, which began operations in August 2020, added to the efficient support of various local logistics operators in last-mile deliveries, make it now possible for AliExpress customers in Spain can receive hundreds of thousands of different products from Asia at home in 10 business days or less. AliExpress continues to work with Asian sellers so that the number of products available to Spanish consumers in the program of Delivery in 10 days in AliExpress Standard shipments increase.
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