“The one that connects independent brands and retailers across Europe”: that is how ankorstore defines its B2B marketplace that currently offers a product catalog of more than 15,000 European brands and that After its presence in 23 countries on the continent, it arrives in Spain.
With this landing, Ankorstore aims to “reinvent wholesale” in the country, helping brands and retailers find each other. At its inception, it already has 1,000 brands and nearly 9,000 national retailers.
“One of our key points is encourage the expansion of Spanish talent, build the future of retail and promote independent businesses throughout the country«, assured Nicholas Cohenco-founder and CEO of Ankorstore. “Spanish consumers are more open to trying new and quality products, which is a perfect opportunity for retailers in the country to discover thousands of unique European brands through our platform.”
The marketplace that helps retailers across Europe find brands
Founded in 2019 by Pierre-Louis -director of-, Nicolas d’Audiffret, Nicolas Cohen and Mathieu Alengrin, Ankorstore has partnered with over 200,000 retailers, florists, cafés and other concept stores across Europe. Through the platform, these brands sell their products to retailers who want to offer their customers «a differentiated shopping experience and new products«.
During the first four months of 2021, its activity throughout Europe despite the fact that half of its affiliated retailers closed their doors during the lockdown. In just two years, the company has obtained the backing of a total of 365 million euros in successive rounds of financing, and has recently reached a €1.75bn valuation, which gives it European status. Currently, Ankorstore has 400 employees and has offices in Paris, London, Amsterdam, Berlin and Stockholm.
The mission of this marketplace is to offer a space for online sales to sellers and at the same time, expand the product offer to buyers. In this way, local stores and retailers will be able to offer their customers brands that are not usually found through the most recognized online stores, and buyers will be able to purchase smaller quantities to test the demand.
It is a sales method in which independent businesses can support the local economy, valuing it above mass market offeringsa “ecosystem solely serving independent stores and niche brands to revolutionize the wholesaling approach”, according to the words of the company. The main categories of the marketplace are home, food, fashion, children, sports and wellness, beauty and pets.
Among the advantages that the company highlights for retailers is that they can buy small quantities to test demand, receive the product in 48 hours, avoid shipping costs from €300 and have Flexible payment terms and 60 days.
In this first stage, the Ankorstore Spain team has explained that it will carefully select the brands and work with them in order to help them grow their existing network and expand to new clients and markets. During the first quarter of 2022 the company will hire 15 people and will continue to increase its team during the second part of the year.
Lift Days by Ankorstore
Before its arrival in Spain, the company will hold an online event from January 26 to February 2 for independent retailers present on your platform and new members to find discounts of between 10% and 60% on all products.
With this initiative, Ankorstore explains that “It will allow businesses to promote themselves, reach up to 80% more new customers, and multiply your monthly sales and income by 10». According to the company, On average and in just one week, the brands present on its platform increased their retail base by 30% during the last edition of the Lift Days. In addition, in 2021 the marketplace doubled its number of retailers -from 100,000 to 200,000- and went from having 9,000 brands to having 15,000.
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