In this article we will analyze how you can digitize your business quickly and without having knowledge of web development or design. To do this, we will show you the steps you must follow through the example of Ecwid.
Steps to create an eCommerce
To start taking orders online, you need an eCommerce-enabled website. If you’ve never dealt with websites before, don’t worry, you can easily set one up at on your own.
If you don’t have a websiteyou can use Ecwid’s Instant Site, a free page to create and design your first website from scratch. Once this is done, get ready to receive those online sales.
Instant Site is very easy to set up and edit, you don’t need any coding knowledge. All you have to do is:
- Add products or services.
- Add business information, contacts and location.
- Enable payment options. Make sure to include the online payment.
- Local delivery settings.
Simple Layout Configuration in Ecwid
If you already have a website for your business, but don’t have an online ordering option, you can add a store to your website in minutes. No matter what CMS you used to create it, Ecwid transforms any website into an online store. You can add an entire store, categories or individual products.
After setting it up, we recommend that you place a test order to make sure everything is working properly. Next, Share with your customers your business hours and inform them of everything related to deliveries, especially if you have local deliveries.
control panel
When a customer makes a purchase in your online store, the order will appear in your Control Panel. You will have access to all the details, such as: payment and shipping information, ordered items, customer name, contact information and billing address. This is what the order page looks like:
When someone buys from your store, you will receive a notification email, so you don’t miss it. If you use the Ecwid mobile app (for iOS or Android), you will receive a mobile push notification when someone places an order on your eCommerce.
Add high-demand products to your online store
Adjust your current products to better suit the needs of your customers. For example, if you sell food, you can offer meal prep or family meals. In this way, you will reduce the need for your customers to buy.
Offers variety of deliveries
Give your customers more freedom when choosing a delivery method. In Ecwid, you can set up delivery by courier, mail or invite the customer to pick up their order at a delivery point. With the integration of sendcloudcustomers will be able to choose from more than a dozen delivery options and you will only automate the process of preparing an order for shipment.
Harness the power of social media
Facebook and Instagram have billions of potential buyers in their audiences. With the Ecwid tool you can quickly create stores on Facebook and Instagram pages, upload your products to them and synchronize them with your online store.
It is important to add product tags to the images of your posts. Those that can be clicked and, in this way, customers can place orders directly from the social network itself.
Sign up for Google My Business
People turn to Google to check open businesses and their hours, so make sure your customers can find the information they need. A Google My Business account allows you to display your business hours, address, link to your online store, listings, photos, and reviews on Google search and Google Maps. People searching for businesses on Google can see which ones are temporarily closed
How to make your first online sale fast
As you can see, getting an eCommerce website up and running with Ecwid is pretty straightforward, but switching from offline a on-line it doesn’t stop there. Next, we will give you a series of tips to speed up the process:
advertise
The easiest way to get your first customers on the Internet is to post ads. Run Facebook and Google ads, easily, directly from your online store dashboard in Ecwid.
Sell gift cards
Gift cards encourage customers to continue shopping and supporting your business during uncertain times. You can set up gift cards in less than 10 minutes. When a customer buys a gift card in your store, they will receive an email with a unique code. This email will act as your “gift card”.
Stay in touch with your customers
Offer your offline customers the possibility of placing orders online. Some ways to do it are: place a QR code with the web in the physical store, collect emails from offline customers or inform about the open store in all stores. Sending collected emails automatically, from the Ecwid dashboard, will save you money on advertising.
In short, if you have been considering creating an online store for some time because the sales of your physical store are not enough and you want to reinvent yourself, this is the time. As you can see, it is quite easy to create your first online store with these steps that we offer you. You have multiple platforms to carry it out and Ecwid is one of them. The sooner you do it, the sooner online orders will start coming in.
Try the with a 50% discount on the Business plan or free and upgrade your plan at any time.
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