What is LiteSpeed ​​and how it can help your website or eCommerce fly – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

One of the main aspects of the digital ecosystem has always been its speed and accessibility. This is due to the fact that the possibility of finding or doing anything from our computer or mobile phone in a few seconds has marked the way in which people interact on a daily basis. Even the speed of a website is one of the main evaluation factors for its positioning within search engines. What has led Google to renew its efforts on this issue, with updates to its tools.

Still, page loading speed does not depend on these tools. These are just a means of measurement. They depend largely on the servers and their correct configurations in high performance. And, facing the demand for greater speed presented by users (increasingly demanding), within this medium web servers emerged in Litespeed.

What are Lite Speed ​​servers

These types of servers are developed with state-of-the-art technology that are presented as high-performance web servers. These are ideal for companies and businesses with a high digital demand. They are also designed to attend to a greater number of requests or actions in a faster and more agile way. To do this, it makes use of HTTP/3 and QUIC, which allows it to speed up the first connection between the site and the server, which translates into faster loading of web pages.

Also, their servers have a own cache system that allows them to save resources for the benefit of better web management, while said cache offers a very high performance in web load response (TTFB).

On the other hand, because it is a not so popular technology, does not have a large support community on the internet, but with increasingly specialized companies for putting it into production. It is important to note that LiteSpeed It presents plug-ins to be incorporated into the main CMS on the market, such as Magento, Prestashop and WordPress. Although it is true, it is necessary to take into account that said technology could present incompatibility problems with certain plugins or themes of the aforementioned CMS. Hence the importance of correctly choosing a hosting company specialized in this type of web server and, specifically, specialized in high performance. Complete the implementation of LiteSpeed along with other important high-performance configurations at the server level will be key steps in getting your hosted project flying.

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It should be noted that a small monthly payment license is required for its use (starting at $10/month), which implies an additional cost compared to other possibilities, which invites us to weigh between the opportunities that a more expensive load can present. fast and efficient compared to a new investment.

Much faster loading time

Taking into account both the benefits and drawbacks that Lite Speed ​​can have, truth be told, offers a fairly short charging time. Especially compared to Apache, another server system with which it shares the same configuration format and some features. As we can see in the following image, the response time of this server compared to others such as Apache or Nginx is considerably reduced. This guarantees a much smoother browsing experience for users and, consequently, greater satisfaction and better indexing in search engines such as Google.

Finally, we once again emphasize the importance of correctly choosing the right provider. Because, as we have already mentioned, it is a web server whose use is not as popular in the market as Apache or Nginx. We highlight at this point to , a platform responsible for offering high performance. This company is specialized in eCommerce and in the administration of advanced systems and deployed in its cloud infrastructure products, multicloud and web clusters.

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