The food delivery It has already become a classic for us. However, it is important to point out that there are companies that want to break with the traditional association of food delivery as fast food. mint is an option for you to have at the click of a button A wide range of options . We explain what we think of the eCommerce of this Spanish company founded in 2015 by Luis Miguel Gil and Óscar de los Santos.
Mentta, a suggestive design for a concept that should be better explained
When we enter the Mentta website, we find a correct designfunctional and even elegant.
Mentta performs a job of; a marketplace in which the objective is to send the product from the place of origin to your house in a Maximum of 72 hours. Now, the one who will serve it to you will be a specialized trader in the sector you want or the producer.
As David García, Marketing Manager at Mentta, explains: “Our sellers can offer express shipments with the main agencies (, , ASM, etc.) at very competitive rates that we have negotiated with Genei, taking advantage of the high volume of shipments that we move.
It is mandatory for sellers to put the order tracking code so that the customer knows at all times where his order is and with which agency it comes. In addition, we have included an option on the web where they can do the tracking (Amazon style).
Finally, we run free shipping and discount offers and promotions, such as the mint week-end, so customers can benefit from exclusive mint discounts and free shipping.”
What is certain is that there is a great variety of references. In the top menu are the hamthe oil, fruits and vegetables, cheeses Y wines. In some way, Mentta seeks to enhance the high added value food products, and this has its explanation to ensure the viability of the business. The product sheets They have a photo, company of origin, accepted payment methods, weight and price, so that it is offered enough information. In the words of David Garcia:
“We have gone from 10,000 products to more than 70,000, multiplying by 5 the number of sellers that are currently on the page (currently more than 200). We have also made a strong commitment to BIO vendors. We currently have 25 and with a view to doubling in a year.
In addition, we have opted to incorporate very atypical products that are very difficult to find: spring salt, black garlic, cricket flour protein bars, snails, xacobleas, spelled, functional pasta. We have also made it easier to navigate by store, so that the user understands much more easily that he is buying from the seller “x” instead of a mint».
How to shop on Mentta
Mentta undertakes that the product arrive in a maximum of 72 hours, a correct term for a fresh product. As payment methods, accept tcredit card, debit, PayPal Y check or ticket-restaurant. Therefore, versatility is a point to consider. It should be noted, however, that shipping costs will depend on each company, as well as deliveries. However, there is the possibility of consult Menta by e-mail, WhatsApp Y landline Monday through Friday during office hours.
The impression I have had when visiting the website is that, although it is addressed to a market with potentialmust better define the offer. The client may not be clear about the distribution channels and, as a general rule, is not willing to read several hours to understand the company’s policy. Therefore, I consider that mint It is going to have to improve its communication policy if it wants to gain a foothold in the food sector.
An expanding company
The company uses its website in an online sales channel for small and medium-sized producers, in addition to making it easier for its customers to buy products that are not usually found in the online supermarkets of traditional supermarket chains. It also has an app for iOS and Android devices, that allows the purchase to be made easily from the mobile anywhere, allowing the customer to know the status of their order at all times.
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