Zalando App: Analysis, evaluation and comments – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce


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The Zalando app stands out for its visually simple design, which gives all the prominence to the products, and which dresses up an easy-to-use application

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Zalando is a very good online clothing and footwear store. A project of German origin and international scope born from the prolific incubator of Rocket Internet which, in which it has managed to carve out a niche for itself in the hearts and pockets of all Spanish fashion e-customers, thanks to its enormous offer, its conditions purchase, structure and design. Just like , Zalando Spain has finally launched its long-awaited mobile applications. So now that they’re still fresh, it’s a perfect time to take a closer look at them. What do you think of the Zalando app?

Zalando app: Brilliance in a simple environment

Actually, the wait seems to have been worth it, because the newly born Zalando app in Spain is a much more than worthy approach to mCommerce for an e-commerce giant like this. An app designed so that its users can move with total ease for its huge catalog of clothing and footwear, wrapped in a simple but attractive design.

The initial screen of the Zalando app is a good example of this, with the upper part dedicated to three main sections into which his collection is divided (man, woman and child), a central strip occupied by a big picture (related to the section) and others two smaller (featured brands), and the lower part dedicated to the different product categories (clothes, shoes, sports, accessories…). Nothing more. Without excessive frills, but with all the necessary information presented in a effective.

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Beyond this initial structure, the entire Zalando app is designed to make very easy to search for any itemthanks to a fast general search enginethe possibility of using filters based on size, brand, color or price, and a system of ordering of results which, unlike many other applications, appears as a menu scrollable at the top of the screen, which can mislead its users. In its quest for speed, Zalando has also included a useful barcode scanner.

In any case, it is once the right product has been found for each case that the application shows its best face, with well-designed tabs, with large zoomable imagesdetailed descriptions and the possibility of being shared through .

The Zalando app is freeand is available for

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