Shopify launches its POS in Spain and completes its offer of tools for businesses with an omnichannel approach – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Omnichannel is not an option but an imperative need for businesses of all sizes. Thinking about it Shopify has launched its new POS in Spain, which according to the company is “the new integrated solution” that it has launched in order to help merchants meet consumer demands and remain competitive.

Shopify complements its POS with the new TPV in Spain

Shopify conducted a study in collaboration with the Angus Reid research institute, which revealed that two-thirds of Spaniards increased their online spending during the pandemic, but at the same time await the return of a certain normality in physical stores, so Shopify has decided to launch its own POS in Spain.

The Shopify point of sale or “Shopify POS” has been available in Spain for a long time as an application available on iOS and Android with which merchants have been able to manage their store both online and offline: inventory, payments, offers and coupons, creating a point of sale with the incorporation of plug & play hardware.

Nevertheless, now the tool will have an omnichannel POS hardware solution, which consists of a call Wise Pad 3which according to the company can be easily linked to Shopify POS software.

This is how the Wise Pad 3 works with Shopify POS

The Wise Pad 3 is a card reader that accept payments securely either contactless or by inserting a chip card. Your integration with Shopify POS allows you to turn any mobile device, whether iOS or Android, into a point of sale.

You can choose the apps, discounts and products you use the most, to streamline the sales process, whether you have a pop up store or a retail store. Among the various we can find:

• Omnichannel sales. You can offer a comfortable shopping experience to customers both in the physical store and in the online store, integrating store pickup, store sales and home delivery, online purchases and changes and returns in stores, etc.

• Smart inventory management. You can reduce errors and increase profits from one place by using Shopify Stocky’s smart recommendations, for example when managing purchase orders, inventory transfers, stock reports, sale item suggestions, inventory adjustments, etc.

• Payment screen. Provide a seamless sales experience for both your customers and staff, create custom printed receipts, accept payments anywhere, modify orders, and more.

• Marketing tools. You can manage from product reviews, shipments to obtain reports and statistics and customer loyalty through profiles and histories.

59% of Spanish consumers expect contactless payments to continue

In relation to the study carried out by Shopify, it reveals a lot about the changes in the habits of Spanish consumers, present and future. “The results of the study predict that physical purchases will resurface, but also that the 89% of Spaniards expect to continue shopping online at a higher level than before the pandemic. That’s why we believe the future of commerce is everywhere: online offline, and in hybrid models of both. Using Shopify POS to seamlessly manage a single source of inventory, transaction history, and consumer information means omnichannel at its best.”assured Shimona MehtaGeneral Manager of Shopify EMEA.

In addition, the study revealed that consumers expect most behaviors in the physical store to return to normal, however they seek to retain some learnings from the pandemic: 83% want security measures to continue, for example. the limits on the capacity and disinfection of products, while 59% prefer to keep contactless payment. 75% say that buying locally is important, while the majority (60%) define “buying locally” through proximity: in stores within their town, neighborhood or city.

Among other conclusions, the study indicates that 92% of consumers have used free shipping in the last 6 months, while exclusively online businesses dominate online purchases: 85% of Spaniards made purchases in these stores in the last 6 months, while buying in large stores with an online presence and buying directly from brands and independent stores is used by between a third and a half of buyers.

Since according to their study, consumers discover, buy and collect products in all channels, Shopify wants to collaborate with merchants to keep their inventory up to date and establish clear and direct prices with a single rate for all credit cards. The company thus seeks to close a critical gap that was exposed by the pandemic.

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