With technological advances and the extensive integration of digital media in daily life, our digital presence is becoming deeper and more constant. In this way, the concern that arises for the security and privacy of information of Internet users is increasing.
This set of traces and records that each person leaves through their Internet browsing, that is, passwords, login data or viewing preferences, are known as fingerprint digital. And, just like the fingerprint in real life, it forms the digital identity of each person, showing who they are, what their interests and tastes are. Taking into account the amount of information that our digital footprint can contain, both personal and financial data, it has become a habit for many users to start using tools to guarantee safer browsing.
How can we take care of the security of our digital footprint?
Geographic location is one of the easiest data to retrieve from user browsing, since it is extracted from the IP from which each person connects. However, there are currently different platforms that allow, a location masking tool from which we connect, if we do not want to share the real location.
As well as this tool, there are many that allow us to cover different aspects of our digital footprint, such as incognito browsing functions that reduce the saving of information in browsing. On the other hand, with the growing impact of our digital presence has become much stronger. In this aspect, to guarantee greater care of our digital footprint, it is important delete accounts on networks that are no longer in use. Since without fulfilling a particular function, they are simply information banks about us on the network.
In the same way, it is advisable to do the same with or profiles in stores that we no longer use, thus maintaining a greater control over our information on the network. On the other hand, there are laws that abdicate for the care of the digital footprint, such as the right to be forgotten present in the General Data Protection Regulation in Spain. This allows users to remove inaccurate or outdated data about themselves that may be found on the web, to ensure greater clarity.
What is the importance of the digital footprint in relation to the audience of a website
As we have already mentioned, the digital footprint forms the identity of a person on the internet, including data such as gender, location, age, level of education, among others. This data is essential for the creation of digital marketing or advertising campaigns, as well as the evaluation of their results.
From this data, the different companies and merchants can know their different audiences, which helps them in the development of their conversion strategies, customer acquisition or . In this way we can say that the digital footprint forms a fundamental pillar in the development of the current digital market together with its economy. Since it forms the basis through which digital advertising is developed.
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