Tyler Blevinsbetter known as Ninjaone of the world’s most famous streamers and eGamers and star of has just made a surprising announcement: it will stop broadcasting on Twitch, Amazon’s video game streaming platform, to start a new channel on Mixer, the equivalent portal… from Microsoft.
Although this is a strategic move by Microsoft to enhance its video game streaming platform, what has attracted Ninja from Mixer?
thenextchapter,
— Ninja (@Ninja)
How is Microsoft’s streaming platform
After , the live streaming service in 2016, he had a clear idea in mind: make the competition oh, and now too allows the retransmission of video game games not only on Windows 10, but on Xbox One and via app, which is available in and .
According to data from , Mixer had at the beginning of 2019 approximately 70 thousand active usersa fairly low figure if we take as a reference that Twitch has 1.76 million, and YouTube Gaming can boast of having 755 thousand users.
These figures do not yet determine its end, since it must be taken into account that Mixer: Microsoft has been promoting it and has gained audience significantly in recent monthswhile Amazon has been behind Twitch for quite some time, which it acquired in 2014 and offers it as a free service and with extra services for its users.
Advantages and disadvantages of Mixer compared to its competition
Twitch allows you to broadcast your streams practically on any operating system and even any console, while Mixer has been limited to Windows, Mac, Xbox and mobile operating systemsthat is, it cannot be seen through Sony’s PS4, Microsoft’s main rival and, of course, the most popular console today.
While this can be a downside, it’s also one of the platform’s strengths: Mixer’s integration across consoles and devices is better, because it’s native to them, the content has less than a second of latency, allowing the creator and viewers to interact in real time, either through messages or emoticons.
In addition, Mixer has direct integration with some Microsoft video games, such as Minecraft, and allows Simultaneous broadcast of up to a maximum of four playersin addition to showing various parts of a competition from two different points of view.
Users can earn Mixer Coins just by watching live streams
Just as video game streamers Mixer allows its content creators monetize your efforts through subscriptions, although the price of 7.99 dollars is higher than the 4.99 that a subscription costs on Twitch. In addition, viewers can offer tips to streamers and use their “skills” that are the effects, stickers and more options to communicate through chat during a broadcast.
One more difference in Mixer is that Just by viewing the content or making a transmission, users generate “sparks”Mixer’s internal currency, which can be used to purchase Skills, donate to streamers, or even turn them into real income by taking a minimum.
Ninja says goodbye to Twitch and bets on Mixer
By integrating streamer Ninja into Mixer, Microsoft hopes to get more viewers, but what does it mean for the eGamer? With this change, Ninja has abandoned 14 million followersthousands of them with a monthly payment subscription, in addition to abandoning their leadership as the most popular streamer on Twitch.
Despite this, the conditions in Mixer can be favorable for him, since there is not so much competition or pressure, not to mention that we do not know the agreement that has been reached with Microsoft. What is clear is that this giant has opted for the gaming market, and today it has won one of its main stars.
But what is clear is that it has been a great blow at the table of Microsoft. With this move, even if it didn’t draw too many users to Mixer, Microsoft has already managed to increase Mixer’s brand awareness, put it on the top of mind of the community as the third in contention and makes it clear that Mixer will want to compete with Twitch and YouTube gaming in the coming months. Go get your popcorn!
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