There is no doubt for anyone that it has become one of the most influential entertainment platforms in recent years, already reaching over 1,000 million users. Of course, this impact on the population has caught the attention of brands and businesses, with more and more joining this short video platform. This in order to generate a closer interaction with your audience from the creativity and innovation that this application represents.
Based on this acceptance by companies and brands, TikTok has announced the first edition of its in Europe. An initiative aimed at rewarding the most creative campaigns on its platform, both in individual markets and in Europe in general.
TikTok seeks to reward the GOATs of each market in its three different categories
According to TikTok statements, through these awards the company seeks to find the best representative in each category. Or, as they say in their statement to the GOAT, greatest of all time for its acronym in English (the largest of all time), in each of the European markets.
For this first edition there will be three categories, with which it is sought to value the work of the agencies and brands that have played a leadership and creative role within the famous social network. These categories are:
- Greatest Creative: It was created to reward those who have known how to follow the golden rules of TikTok in the creation of their campaigns, these being: show your authentic self, forget perfection and bring joy to all your creations.
- Greatest Performance: It will reward the measurable impact achieved by brands that have used TikTok to achieve their goals through great creative work. In this category, the impact and influence that these campaigns have had on consumers will be taken into account.
- Greatest TikTok: Intended to reward the campaigns that best represent entertainment within the short video platform. Focusing your evaluation on how you have leveraged the values and culture of the TikTok community to optimize your campaigns.
The short video platform opened the call to participate in the prizes from May 30 to October 16 of this year. After the closing of the call, the winners will be deliberated for each of the three categories in the different European markets. And, once each of them has been chosen, bet on the three main winners from all over Europe.
Awards and jury of the TikTok Award
Among the prizes to be obtained in the field of particular markets we can find:
- A trophy of TikTok.
- advertising credits by $50,000 (46,774 euros) for the Greatest TikTok category and for $25,000 (23,387 euros) for the remaining two.
- A paid partnership with the local media.
- a brilliant tiktok badge.
- And a tiktok premium swag.
On the other hand, each country will have its own jury to choose the best representative of each category, which will be made up of iconic industry professionals. In the case of Spain, the jurors to appear are the following:
- Gaston Getmonovitchchief creative officer Leo Burnett.
- Juan Garcia Escuderochief creative officer TBWA.
- Beatrice Arcemanaging director PS21.
- Sam Judezmanaging director DDB.
- Martha GutierrezSenior VP of David Spain and CEO of Ogilvy Madrid.
- Auxi Bareahead of & branded content the pantrya.
- Inigo de Luishead of strategy Sand.
- Alfonso Garcia-Valenzuelachief creative officer & chief innovation officer IPG Mediabrands.
- Antonio Bermudez de Castro, chief integration officer Yoberia Publicis.
- Gonzalo Madridchief strategy officer & co-founder WINK.
- Tony Segarrafounding partner Joyful Rock.
- Charles Jeanartist, producer & publicist.
- Jon Lavinfounder & director Madrid Content School.
- Reyes Justribomanaging director IAB.
- Oriol Villar, founding partner OV.
In short, if you think you can be among the winners, do not hesitate any longer and submit your application at the following link:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus