the short-form video app that aims to foster creativity and bring joy and fun, today launched new advertising tools so that brands, regardless of their size, can advertise with .
The worldwide availability of TikTok advertising solutions gives marketers the tools they need to harness the creativity of the TikTok community, reach new audiences, and optimize their marketing campaigns with an easy-to-use platform.
As explained by the social network in a statement, “Today marks a significant milestone in the evolution of TikTok for Business, making advertising more accessible to businesses around the world. As a platform built on creativity and storytelling, we aim to give marketers the innovative tools to create authentic and creative content that can only be found on TikTok.
The platform, which includes inclusive and diverse content, is a valuable marketing tool and the launch of our new advertising solutions makes it seamless, easy and efficient for all brands, and now SMBs will be able to connect with the TikTok community.”
TikTok self-service advertising tools
The ad manager for “” seeks to enable businesses of all sizes to reach their ideal customers on the platform through a simple interface. With new creative tools and performance features designed with small businesses in mind, it’s now easier than ever to start activating at scale on the platform.
Product highlights include:
- Creative tools: TikTok has a set of creative tools that allow each advertiser to leverage the creativity and authenticity of the TikTok community. Everyone has the opportunity to tell their story, and resources like the TikTok Video Creation Kit, Smart Video, Smart Video Soundtrack and TikTok AdStudio they help companies represent the most authentic version of their brand.
- Flexible budgets: TikTok Ad Manager aims to provide a quick implementation for every level of experience. Flexible budgets allow companies to adjust their spending at any time.
- performance target: The targeting Smart enables you to reach new engaged audiences.
- Business accounts: TikTok is also introducing enterprise accounts that will provide additional tools tailored to the needs of brands for performance analysis and audience engagement.
TikTok for business At the time, the company explained that “TikTok For Business solutions are designed to provide brands and marketers with the solutions to be creative storytellers and engage effectively in the TikTok community.”
Of course social ad campaigns can also be managed through this new platform. TikTok for Business will include access to the social network’s ad formats, including its branded product, TopView, which is the ad that appears when you first launch the app. Other products that will be available will be Brand Takeovers, In-Feed Videos, Hashtag Challenges and Branded Effects.
“With the launch ofTikTok for Business, we set out to embrace the real, positive, creative moments that make our community so special with solutions for businesses to connect and grow with our wonderful, creative community. Brands have realized that being yourself is good for business, and our goal is to continue to provide a platform for them to build a meaningful presence. We champion authenticity, creativity, and expressiveness because it’s who our users are and how they stand out.«, explained Katie Puris, TikTok Global Business Marketing..
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