Since its launch in 2014, Aplazame has positioned itself as one of the basic references when it comes to finance online purchases in Spain: a useful tool for consumers, who obtain facilities to face the payment of their purchases, and for sellers, who see in Aplazame a simple and effective way of improve customer experience, attract new buyers and retain existing ones. According to company data, the eCommerce that use their services They get to increase their average purchase ticket by 200% and their by 50%.
Now, after six years of growth, the time has come to begin a new stage in the evolution of Aplazame.
New logo for Aplazame
Let’s start with the most visual changes: Aplazame has released new logo, that provides a more current image and serves as a starting point for the evolution of its business model. In addition, the company is committed to a color change, taking its well-known logo to an electric blue hue.
As the company explains to us, «The new logo brings out the new personality of Aplazame, where the values of transparency, honesty and facilitation are felt by each member of its team and transferable to each point of contact with its clients.
The new brand identity is understood as an evolution of the previous identity. An evolution that speaks of digital time versus analog time, speaks of now versus advance, speaks of instantaneous versus cyclical time. A new personality, a new positioning, and an updated purpose for Aplazame.”
New store marketplace
But Aplazame also premieres new website: a new space, with a clearer design, and with more prominence for the images. In addition, the website reflects from its main menu the new line of business opened by the company, with a space dedicated to new services aimed at the end customer.
Aplazame’s home page becomes the best showcase for its associated stores: a shopping center without parking. With the aim of sending qualified customer traffic to their websites. Strengthening the relationship with your business partners.
Thus, within customer services there is a prominent space for one of the great novelties of this new phase of Aplazame: a marketplace that shows, sorted by categories, more than 200 online stores that offer their customers the financing of their purchases through Aplazame, among which are such well-known names as those of Destinia, Aristocrazy, Emma Colchón, Planeta Huerto, Barrabés, Gioseppo, Electrocosto, Emagister or Freshly Cosmetics.
In this way, it offers visibility to online stores that trust in its services, while providing end customers who have already used its tool with careful in which to repeat the shopping experience with which they were satisfied in the past.
Along these lines, the new website includes a section onin which users will be able to find collections of selected items for sale in eCommerce that use Aplazame services, as you can see in this case with electric Italian coffee machines.
As the company has explained to us, «All this has been possible thanks to the joint work between the Aplazame and : they know Aplazame and its essence as if they were one of the team».
New app and virtual card of Aplazame
The other great novelty of Aplazame is the announcement of the arrival of a new app, which is currently available and thanks to which selected fintech clients will be able to access a pre-approved loan, with an established limit, which they can use to pay through a virtual card. This new Aplazame card can be used in any store, even if the business is not an Aplazame client.
At first, this new Aplazame card It can be used in physical stores that accept contactless payments. In this way the user you only have to bring your mobile closer to the terminal to complete your payment. As they explain to us from Aplazame, later this virtual card can also be applied to buy in online stores. Thus, through this new service, users will be able to choose between:
- Pay in 15 days at no additional cost: you take the products home today and 15 days later you make the payment without interest
- Pay for your purchases on the spot.
- Finance your purchases as you usually do with Aplazame: dividing the amount into up to 12 installments and paying whenever you want. The biggest advantage: they will be able to choose this or another payment method up to 15 days after the purchase.
The app will also work as a control center: users will be able to see at a glance all the purchases you have made with their Aplazame card and change the payment method or the payment date of their installments in a couple of clicks. They will have the details of all transactions at their fingertips.
As you can see, this change supposes an important step in the evolution of Spanish fintech, with a B2C approach that complements its range of financing services aimed at online stores.
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