Interview with Juan Calvo, founder of is one of the most interesting proposals in the online digital printing sector today. A tremendously atomized market in which Soloimprenta, in barely four years, has managed to grow at annual rates of over 400% to make its a national reference. To try to discover its secrets and find out its vision of electronic commerce today, we interviewed its founder, John Bald.

How did the idea of ​​launching come about?

JC ( arises after analyzing various sectors that were not betting on the Internet, we detected that the graphic arts was a sector very traditional. We then decided to develop an online printing company in which the client from his home could buy printing products such as business cards, presentation folders, envelopes, letter paper, flyers, posters… etc, at really low prices and providing a delivery date for your purchase.

What are your main strengths to support your growth in recent years?

JC ( We offer a personalized telephone service that is close to the customer to resolve their doubts and offer confidence in their purchases, we do not force anyone to order online, the customer can call us by phone and make us the orderin this way we access many customers who are not familiar with the Internet, and in their first purchase they find it more comfortable to have a person attend to them, and not refer them to the web.

Another important factor is the price, we offer better prices than the big international printers and our pricing policy is 100% transparent, the prices published on the web are final without VAT (there are no extra costs of any kind such as shipping, file review, commissions for the different forms of payment, etc.).

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Finally, we seek above all the satisfaction of our customers, assuming our mistakes and providing solutions at the moment, it is a priority that the client knows that we are close to him to solve his doubtssince we receive a call or an email with a query about an order, we establish a maximum response time of one minute, proceeding to call you by phone and clarify your doubts, we understand that when a client calls us with some concern, we must give immediate response .

I suppose that you have had to face many challenges in the time that you have been in operation. Which have been the most complicated?

JC ( Basically we have found two important challenges:

  • One, having achieved visibility on the Internet, When you search for “online printing” in Google we are third in natural positioning or first in the terms “cheap online printing”, ahead of the large international printers.
  • Second, having developed a very easy, intuitive websiteeasily navigable and that facilitates the purchase without complications, very direct and that generates confidence in the consumer.

What do you think are the great advantages of operating online compared to the traditional business model?

JC ( Basically the price, thanks to the online printing press, the prices of products have been lowered by more than 50%, and in an environment of crisis such as we have experienced in recent years, the client who bought in the small traditional printing press has seen “ forced” to search for prices on the Internet, printed products are important elements of marketing in companies and individuals to publicize their businesses and corporate image. As an anecdote, the online printing sector in Spain is 3 years behind countries like much more developed.

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How did you plan your digital marketing strategy? What kind of actions have you focused on the most?

JC ( digital marketing is fundamental For us, we invest a very important part of our profits in SEMcollaborations with other companies, publications in magazines bringing the online market closer to the offline market, and from the beginning we are committed to as a long-term strategy.

Finally, how do you see the future of eCommerce in Spain?

JC ( The growth expected in the coming years is very positive: more and more customers access the Internet to make their purchases and use the various forms of payment with total peace of mind, that first purchase generates confidence in the consumer, from there that customer will begin to expand their purchases to various sectors that will have repercussions in a increases in all sectors online and we expect growth above 20% per year.

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