Our day to day is immersed in the digital. The incredible advancement in technology we have witnessed in recent years consumer habits have evolvedand that is why many companies have changed their business vision, and focus more than ever on the network.
The professional utility of learning digital marketing
Having an online presence is no longer an option, but has become essential for a good strategy brand awareness and stand up to the competition, however, digital marketing is still a pending issue for many other businesses that begin their digital transformation and make the leap to the web.
However, the evolution of digital marketing strategies remains constant as the internet continues to change: new channels, continuous improvements to the different platforms and the arrival of innovative devices make it essential for experts to continue their training to lead their teams in the digital environment.
Thinking about it, the Complutense University of Madrid has submitted his Master of 2019/2020 edition, in which you will have the opportunity to learn how to have a good online presence through attractive content, which manages to position itself in order to achieve your personal and business goals through the possibilities offered by the , the best tactics of community management and of course digital marketing.
What does the UCM Digital Marketing Master offer?
It is useless to know all the concepts if they are not reaffirmed with practice, which is why the training modules of this Master combine a strong theoretical foundation with a series of continuous practical assessmentswhich will be carried out at the end of each of the modules of the academic year.
In addition, at the end it must conclude with a Final work of master (TF;) in which all the concepts acquired throughout the course will be put to the test when proposing a global digital marketing plan for a brand or product, with which the student will be fully prepared to assume responsibilities within a work environment. .
Program
The Master is designed to cover all the concepts and strategies necessary to carry out any type of online campaign: from photo editing, personal brand creation, eCommerce strategic plan, marketplace strategies, big data analysis, metrics, SEM, mobile marketing, and legal aspects that regulate the implementation and development of commercial activities, among many others. along the 18 complete learning modules.
With them, students can be at the forefront of technology and effectively face each and every one of the challenges of digital marketing and social media.
teaching
For this Master, the Complutense University has a panel of experts that will help and guide you in each of the learning modules. At the head is:
Director of the Digital Marketing Master. Professor of the Department of Computer Architecture and Automation UCM. She has a doctorate in Physical Sciences UCM and a degree in Physical Sciences UCM, she who applies intelligent techniques in various fields, as well as advanced processing, while directing several educational innovation projects.
Jose Carlos Soto Gomez
Co-director of the Master, Associate Professor at the Complutense University of Madrid, founding partner of NTIC Master and Aplimovil. He has extensive experience in both national and international projects in IT and analytics in corporations and entities such as Banco de España, NEC, Telefónica or Orange.
They will lead a team of 25 teachers responsible for teaching the master, each one of them outstanding experts and with great experience, which guarantees not only the usefulness and topicality of the contents, but also will ensure that each student exploits all their talent. Among them you will find:
General Director of Optimizalia, SEO consultant and author of the book “I want my company to appear on Google”, as well as a prominent speaker at conferences specialized in digital marketing.
International speaker on topics related to the field of digital marketing. She is an expert in Storytelling and Branded Content, in addition to being the creator of Serendipia, a company in charge of managing content strategies for companies.
Personal brand training advisor, the most recognized and outstanding professional of Personal Branding in the Spanish-speaking world.
- Maria Concepcion Garcia Gomez
Dean of the Faculty of Commerce and Tourism at the Complutense University of Madrid. She has a doctorate in economic and business sciences.
Admission process
Pre-registration for the UCM Digital Marketing Master is now open. The program of 520 hours will start next month October 2019 and will end in June 2020.
The first thing you should do is enter the UCM Digital Marketing Master, fill out the application and attach the required documentation: photocopy of the identity document, official transcript, university degree or degree request receipt, and your resume.
Once this process is finished, an interview will be heldeither in person, by telephone or online, and having all the requirements, Your admission as a Master’s student will be confirmed.
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