Usability
Catalog breadth
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Payment Methods
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Sfera is the subsidiary fashion store of El Corte Inglés, a well-designed but not very varied online store
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sphere, fashion subsidiary of El Corte Inglés, sphere online About time, one could say, since it was incomprehensible that one of the leading brands of the group and that was born to compete with it on its own land did not have an online version of its store.
At first glance, the Sfera online store follows the guidelines set by and that have become fashionable in the sector: minimalism, white background and great prominence of the image. In fact Sfera online is practically a clone of the Zara online store: the distribution of the different elements of the web, the presentation of the images and the structure in general are practically identical.
Sfera online: good presence with variety
There are two things that stand out when navigating through the menus: the loading time of the products is generally slow. I don’t know if it’s because it’s the sales campaign or because it just started and everything isn’t loaded yet. In any case, it must also be said that the company has gotten its act together and that today it is a website that has improved several aspects.
On the other hand, the main photographs of the garments are, in most cases, of the garments with models. Later, in the sheet of each product, there are photos with models.
In this case, it has evolved with respect to the first editions, which photographed the product alone. The truth is that it is much more suggestive in this way, because the clothes are better to see on.
If previously the Sfera Moda website was sinful of conservatism, today it is worth visiting because it is well presented. The icons at the top right have changed because, in the past, they were not easy to understand. Today they have been simplified and there is the user button and, next to it, the add to cart button. This change is appreciated, which favors navigation.
Sfera online: purchase process, shipments and returns
The shipping options are the usual ones in the large chains of the retail sector: free store pick-up or home delivery. In this case the shipping cost is €5.95, which is somewhat expensive when compared to Zara’s shipments that cost €3.95. Sfera online allows you to carry out the same physically in Sfera stores, which saves on shipping procedures. The shopping cart is clear and easy to understand, but it has a catch: Registration is required to purchase.
There is no option to purchase as a guest without having to go through the cumbersome registration process. In return, if you are already a user of the El Corte Inglés website, you can use your user data in Sfera online. Another advantage: The return period of is an incredible 60 days, that is to say that up to two months after your purchase you can change your mind. Payment options: In addition to credit cards, it obviously accepts the El Corte Inglés card and allows payment with PayPal.
Conclusion on the Sfera online store
Sphere online is a Zara clone store, but with a little less variety. Without going into value the design of the garments, clearly more conservative than that of its great rival, Sfera online joins the growing (and increasingly successful) with a proposal that is not very innovative, basically continuous and correct in its forms.
In any case, it is important to indicate some strengths of the new version of the store. Sfera has quality photos to compare products used by professional models. On the other hand, it should also be noted that they have expanded the catalog, so that today you can find almost everything. Of course, there is still more female than male variety. sphere online It is an interesting alternative that you can value when making your clothing purchases.
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