Facebook’s commitment to becoming a full-fledged eCommerce seems to finally see its end. The new Stores on Facebook have arrived, a space where companies can create a complete and personalized online store within the great social network. for now you are Shops on Facebook is available in the US, but will roll out globally in the coming months.
Don’t you have an eCommerce? Facebook helps you create one easily
Stores on Facebook aim to improve the user experience in their marketplace, in addition to encourage small and medium-sized companies to digitizea space where they can find new customers and of course, generate more sales.
As Facebook explains, “many small and medium-sized businesses are struggling right now, and with brick-and-mortar stores closing, many looking to move their business online”.
With Shops on Facebook, the social network promises that anyone, from the founder of an SME to a large global brand, can use its applications to connect with their customers.
So you can create Shops on Facebook
Today we’re introducing Facebook Shops, which will make it easy for businesses to set up a single online store on both and , and soon and too
– Facebook Facebook)
The first important point is that creating stores on Facebook is totally free, In addition to being very easy: sellers will only have to choose the products they want to show in their catalog and after that, customize the appearance of their store, adding a cover image and the colors that best represent their brand.
Users will be able to find the Shops on Facebook either through a Facebook business page, on their Instagram profile, or discover them through stories or ads. In addition, they can access the catalog, save the products that interest them and place orders on the business website. They also have support for sending messages through WhatsApp, Messenger or Instagram Direct as customer support, tracking deliveries and much more.
Furthermore, this new also reaches Instagram, As the company has explained: “This summer, starting in the US, we’re introducing Shops on Instagram, a new way to discover and shop the products you love on Instagram Explore. You can be inspired by @shop collections, where you can browse selections from brands and , filter by categories like beauty and home, and shop for the looks you love all in one place. And later this year, we’ll add a new tab to the navigation bar, so you can get to Instagram Shops with a single tap.”
Facebook claims to be working closely with business partners like Shopify, BigCommerce, Woo, and Feedonomics among others, to give SMEs the support they need during this transition to the online world.
New tools for stores on Facebook: live shopping, artificial intelligence and augmented reality
In addition to offering new options for stores on Facebook, the great social network is also working on creating more advanced tools for its platform.
Augmented reality
First of all, Facebook is testing a new option that allows its marketplace sellers to offer a complete view of their items within their catalogues. Facebook shared details about its new tools at: “We are presenting Rotating View, a 3D photography option of the latest generation that allows anyone with a camera on their smartphone to capture multidimensional panoramic views of their products in the marketplace”.
That is, any vendor may convert 2D video into an interactive 3D-like view, which will undoubtedly manage to break the barrier that consumers cannot observe in detail the product that is offered to them.
In addition to this 3D video feature, Facebook is also about to launch a new machine learning-based system that aims to help sellers better label their items.”
GrokNet, Facebook’s AI system that helps create descriptions for your listings
“This new system, called GrokNet, automatically suggests attributes like colors and materials when sellers upload a photo of an item to sell on the marketplace, so publishing a listing will be much easier, while on the consumer side, this tool helps predict detailed descriptions to make more precise searches on Facebook Marketplace, even if the seller did not explicitly add these details in their description.
This is very similar to , which are able to identify specific elements in an image to use for platform-wide search and discovery, although the Facebook is specifically aligned to display on products within the marketplace.
These new tools join other efforts by Facebook to integrate its artificial intelligence into purchases on its platform, for example, fashion suggestions based on the clothes you already have in your closet.
This artificial intelligence will allow you to take photos of your favorite clothes and based on your looks, Facebook will show you new combinations to buy in its marketplace:
Currently These tools are in the testing phase. but they will certainly be able to help improve interest in your marketplace offerings.
live shopping
Following the trend that we explained to you about Facebook, it has also explained its commitment to live sales:
“People have been using live videos in our product showcase apps for years, from shoe stores advertising new sneakers to beauty influencers trying on different lipsticks. Now, we’re making it easy to buy products in real time. Soon, sellers, brands, and creators will be able to tag products from their Facebook store or catalog before publishing and those products will be displayed at the bottom of the video so people can easily tap to learn more and buy. We are starting to test this with businesses on Facebook and Instagram, and will roll it out more widely in the coming months.”
How will all these developments impact the way of selling online?
Image: Depositphotos
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