A new year has arrived, and with it a new edition of the superbowlone of the most anticipated events by football fans and not-so-fans too. Well, for years this sporting event has become a single channel where companies can launch your adswhich usually have great creative proposals.
To give you an idea of the importance of this event at a commercial level, this year the 30 seconds of advertising cost companies from $6.2 million dollars (about €5,484,550), reaching $7 million (€6,192,510). These are some of the more ads featured from Super Bowl 2022:
Wallbox – Can Seth embrace electricity again?
This yearthe Spanish energy company, has slipped in among the advertisers present at the main match between the Cincinnati Bengals Y The angels rams. This ad features Setha young man with a fear of electricity and how he finally overcomes it.
Goal – Old Friends, New Fun
Meta has also appeared in this year’s game with a commercial that appealed to nostalgia and reunion through the new proposal of . In the commercial he took the opportunity to promote the new Oculus quest two, your augmented reality glasses.
Expedia – Stuff
the renowned actor Ewan mcgregor has starred in the wedge of the travel agency Expediawhich makes it clear that the most important thing in life is not the things (“stuff”, in English) that we buy along the way, but the experiences lived.
BMW – Zeus & Hera
This year renowned actors have not been lacking, with arnold schwarzenegger Y Salma Hayek impersonating some retired gods, Zeus and Hera, for the BMW commercial, with which the company promoted its new fully electric model.
Amazon – MindReader
Amazon this year has focused on the myth, or reality?, that its devices Alexa they can read minds, with a hilarious ad featuring Scarlett Johansson and Colin Jost.
E*Trade – Baby «Of the Grid»
American financial services company E*Trade showed this year an announcement with a theme of “Boss Baby”in which the E*trader Baby has to come out of retirement because of the bad investment decisions people are making.
Coinbase – QR AD
Coinbase, the renowned cryptocurrency exchange platform debuted at this year’s Super Bowl with a nostalgic and disruptive ad. The 60 seconds of their commercial featured the company logo followed by a QR that bounced back and forth on the screen, like old DVD screens. From this they also launched a limited promotion for those who registered, giving them 15 dollars in Bitcoin and the possibility of entering a 3 million dollar raffle.
The success of the commercial was such that the app suffered a momentary collapse due to the great demand of the public, who began to scan the code en masse. “Well this was more popular than we thought,” one could read on the web, “We need a little break. But don’t worry, we’ll send you an email when things return to normal,” he reassured users.
Greenlight — “I’ll Take It”
Greenlight, the American platform focused on offering families financial solutions to manage the money they give to children and adolescents, presented an announcement where it teaches the consequences of making bad financial decisions.
Amazon Prime Video – The Rings Of Power
Since its announcement in 2019, the entire community of fans of The Mister of The rings has been waiting for the new series related to this universe in which the Amazon streaming platform is working, and in this Super Bowl the first one was finally released teaser trailer of the first season that will arrive on September 2 of this year.
Hellmann’s: Mayo Tackles Food Waste
Hellmann’s is one of the best known brands in the dressing market, and with the motto of “Make Taste, Not Waste” has released a fun commercial merging two of America’s favorites: American Football and Mayonnaise.
Booking.com – I Idris Elba says things
The travel platform Booking.com opted for another great in the Hollywood scene, Idris Elba, for its commercial this year. Where he promoted the functions and advantages of the company with a rather sarcastic tone.
Vroom – Flake the Musical
Vroom, the online car sales and purchase platform, stood out in this edition with a commercial in the best musical style, revealing the ease of selling online.
Pringles – Stuck in: 30
At some point in our lives, we’ve all struggled to reach the last remaining Pringles at the bottom of the tube. This has been the company’s bet in this year’s commercial, which in its advertising showed what a person’s life would be like if his hand was trapped in one of the packages.
Google – Lizzo in Real Tone
Google has joined Lizzo in this year’s commercial to highlight its new model of Pixel 6 and its function Royal Tone, with which darker skin tones can be captured. Something that has generally been made difficult historically in photographic tools.
Uber – Uber Don’t Eats
The famous mobility company has launched a hilarious commercial where it shows how now in its Uber Eats service they deliver products that go beyond groceries. Although this does not make them edible.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus