How to create the perfect Instagram story (2018)

are considered as the future of the exchange and as such, specialists should consider how to create the perfect Instagram story according to your brand goals.

Key aspects to create the best Instagram story

In order to guide you to create the most suitable Instagram story, the teams of Buffer and Delmondo have come together to analyze 15,000 stories of the 200 most important brands in the world and now they have compiled, giving a clear view on best practices and key benchmarks to achieve the best performance.

Optimal Post Length

By including content in your Instagram story you can integrate multiple images and videos that are grouped together to show your followers. Whether posting more content leads to better search results has long been debated, and while some brands claim that posting more leads to a positive boost in search results, others experience just the opposite.

In this studio the optimal length for your Instagram story was determinedcalculating the number of times the stories have been viewed from the first image to the last in the 24-hour period of time.

According to the data obtained, you should keep your stories shortsince it was shown that completion rates drop below 70% after you’ve added more than 7 images or videos. It should be noted that you should experiment with the duration and carry out tests to know exactly what is the ideal duration of your audience regarding your Instagram story.

Post your best content first…

Closely related to the above: On average, more users leave in the first frame of an Instagram story than anywhere else. Namely, if your first photo or video doesn’t grab your audience’s attention, they’ll quickly leave the content looking for something else.

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…and make your followers want to follow until the end

One of the good practices highlighted in the study is the one used by Airbnb in this example: use clues and riddles for users to keep passing images until completing the story

Users are more likely to see your Instagram story outside office hours

With around 400 million people around the world, and with ephemeral content only lasting 24 hours, brands work hard to create impactful content seeking to maximize its reach.

This is why one of the most interesting conclusions of this study refers to the best times to post your instagram story.

Completion rates peak between 4 a.m. and 6 a.m., 12 a.m. and 2 p.m. and lastly between 8 p.m. and 10 p.m.. Logically, these are the times when users are out of work or on their lunch hour: the ideal time for people to have time to see the stories and to read them carefully.

Simple is more effective

Another key finding in the report is that you don’t have to create a highly professional and complicated Instagram story to win with this format. In fact, it is better that you do not complicate yourself too much when creating your stories.

In fact, he discovered during that to create the best stories, simple static graphics and simple videos with text outperform professionally produced videos.

This makes sense if we think that users are looking for content that is fast and effectivenot that it makes deep sense, so it will be worth considering how you can integrate with simple and effective images content that is attractive to your viewers.

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Create stories regularly

One of the most attractive social channels available today are Instagram stories: completion rates are well above 50% while more users consume them every day. That’s why you should create and publish stories on a regular basis in order to take full advantage of the appeal of this format.


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