If you are new to the world of marketing and web pages, you probably do not have much knowledge when it comes to know which hosting to choose based on the needs you have. For this reason, in this article I will explain the reference points in which you should look at a hosting to set up your next website… or to migrate and change hosting if you already have it contracted.
Factors to consider when choosing a hosting
I remember that in 2012, when I started in this world of web pages, the platform or 1&1 Hosting. I started with them: the truth is that they provide many facilities, especially if it is your first page and you have never worked with this type of content, but once you advance in this world you feel that these types of platforms are fine for people who are just starting out but who They have many shortcomings.
Some of these shortcomings are the speed of the web, the configuration that is very standard (because that is how they have it programmed so that all users find it easy to manage the web), the price, which to be a low-speed hosting it is somewhat expensive… and let’s not talk about the monthly maintenance that has to be paid that in the long run becomes another burden for our business or business idea.
For this reason, I think it is convenient for people to know the different factors to take into account when knowing which hosting to choose. Then here I show you the factors that I think are most important:
1. Do you have 24 hour support?
I consider that it is one of the most important factors in choosing a hosting, since if at any time you do a bad change or adjustment to your website and it “falls” you need to have help and support immediately because you cannot afford to have the web down and lose sales or contact with your readers.
100% of the hostings today have 24-hour support… or at least that’s how they sell it to you, but the important thing is not that, but that the important thing is that the support is in Spanish and that it can be done in the form phone or online chatsince it is the fastest way.
In many hostings they guarantee you 24-hour support, but on many occasions it is not in Spanish and it is not via phone or chat, but rather through tickets or electronics that will answer you when they have time or when they can. If you consider having a serious hosting, You should choose a hosting that has 24x7x12 support in Spanish and via phone or online chat.
How can 24/7 support affect SEO?
If at any time the web goes down and users cannot see your content and offers, for him it is essential to be able to fix this (not to mention for your online business) because if Google detects that it is down or gives errors when it comes to tracking your website, this will harm you to position in the SERPs and gain or improve traffic.
For this reason in a serious, quality and professional hosting they always have to be on the other end of the phone to help you with these types of problems.
2. Web traffic limiter and web space limit
They are not the same but they are two factors that are related. On the one hand we have the traffic limit on the web, which is not activated in most hostings, that is, we can have thousands of visits to our website per day that at no time will those visits to our site “capture” us. Web.
If it is true that there are platforms where you can create free blog or also called 2.o blogs in which you do get web traffic, but it is because it is perhaps the same domain that houses hundreds or thousands of 2.0 blogs inside it and can have a number number of visits per hour.
But the important thing is not the limit of visits to the web, since if you get to have thousands of visits a day it is because you already have a serious business and you will have people who manage your hosting or you even end up having an exclusive or dedicated server for you. business. The important thing in a hosting when you are going to start is that there is no limit of space on the web.
The limit of space on the web is the amount of files and data that you can store on your hosting. This is not important for a person who has a static website of a business with 4 or 5 urls, but for those people who need to upload several quality videos or photos, for example, it is important because if they are high-quality files, they usually weigh a lot. and take up a lot of space, for this reason It is important that the hosting we choose does not have a web space limit.
How can the limit of space on our website affect SEO?
At first it won’t affect us as long as we don’t reach the top of the space if they have put it on us, but if, for example, you have a website where you need to upload, as we said before, many “heavy” images and videos, there may come a time when as you have reached the storage limit you cannot continue uploading content to the web due to lack of space. This would harm you in SEO by not being able to expand and develop the web more and having to upgrade to a higher plan in that hosting or change the hosting company.
3. Server speed
At present, the loading time or the speed of the server in serving the information on the web is fundamental, not only for the SEO positioning but also for the user, since if it takes a long time to load, it is the user himself who leaves the page and in this way we lose a sale, a lead, etc…
The speed of the server becomes the time in seconds or milliseconds that the server needs to make that request and serve all the information or HTML content of the page in question that is requested through the browser.
In short, the response time of a server will depend mostly on its distance from where the test or request is made. Of course, other factors such as the use of CDN, whether the website is static or not, etc… but this is something complex that would give for several articles.
The important thing if you have a website is that you know that with you can measure the loading speed of your website and the server.
Servers in Spain for better performance
It is one of the factors closely related to the previous point, and it comes to clarify that the best thing to have an optimal speed is have a server in the same country in which you want to position or “present your website”. In other words, if you have a business or a website intended to be displayed in Spain, the important thing would be for your server to be located in Spain.
How can server speed affect our SEO?
I think we can all get a slight idea and I have commented on it at the beginning of this point. There are two factors that can affect us:
- In a first place, affects us SEO web positioning of our online business and that harms us when it comes to getting organic visits from the main internet search engines. And I think it is clear that since we have a website, the ideal is to position it on the internet to attract traffic and potential sales or customers.
- In second place, it can affect our advertising campaigns. If we choose to get traffic from ad campaigns either through Google (SEM), Facebook (Facebook ads) or any other social network such as Twitter, Instagram, etc… we will be throwing money away, since users leave the pages that do not load correctly and in a reasonable loading time (no more than 3 seconds).
4. Domain registration
This is something that people do not pay much attention to, but for all my projects I usually do two things for the purchased domains (which, by the way, I have dozens of)
- The first and most important thing is that if you are only going to set up a web page or two at most that you buy them or register them with the hosting where you are going to have the server, since in this way you will be aware of when they expire and you will be able to renew the domain without losing it. Since, on the contrary, if you have the domain on one platform and the hosting on another, it is likely that one day your website will be down and it is because you forgot to renew the domain. This is usually notified to you by email but if it happens to us we can “roll a good chicken”.
- If you are going to set up several websites like me. The ideal is that you open an account where you only register the domains (I like dondominio) and then you host your websites on the different servers depending on what you need, the country of destination for the website as we have spoken before, etc…
Things to keep in mind when buying a domain for SEO
- try to find hostings that have offers in which they give you the domainthere are many and it is a good way to save some money in the beginning that are always difficult.
- Don’t put “ñ” symbols in the urls since they will go wrong, for example, this website of lawyers in Coruña whose url comes out like this and in truth what was registered was
- An SEO trick: If when you buy your domain and you do it for a long period of time, that gives Google your project a little more seriousness and authority than if you buy it for only one year. Since if you buy the domain for at least 5 years, it implies stability and an intention to work on the web.
- If you are going to set up a serious online projectbe sure to buy all domainsthat is, at least the most important ones: yourbusiness.is yourbusiness.com yourbusiness.online yourbusiness.net etc… if you don’t run the risk that someone can make pirated pages or clones of yours.
5. Trial periods, coupons and general analysis
I believe that this may be one of the most important parts of hosting. Since being able to test and see the characteristics of a hosting during the first 30 days and decide afterwards that it does not convince us and be able to recover the money; this is something very important.
If you need to know which hosting to choose or know which are the ones that offer you the most advantages regarding SEO and support, on this website of hosting comparators you will be able to see the characteristics of each one of them and see the pros and cons that they have and that they can benefit or harm your online project. The main hosting companies are analyzed as: Raiola, Siteground, Webempresa, Godaddy, etc…
Before contracting a hosting, perhaps you should look at the dates in which we meet, since you can save good money if you buy your during the days of , the January sales or specific offers that come out during the year such as the days without VAT.
At this point, I hope that you already have an answer to the initial question of which hosting to choose or at least that you have some basic concepts to know if you are making a good or bad investment.
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