Despite the fact that Facebook functions all of its various platforms into one large social network, the reality is that it has been difficult for it, mainly due to anti-trust regulation concerns. Something that in the end It makes it difficult to manage and review the content of the companies that use all these networks. However, now communication between companies and customers will be easier thanks to Facebook BusinessSuite.
Facebook Business Suite is the new platform specifically designed to make it easier for companies managing your pages and profiles on Facebook, Instagram and MessengerAll in the same place.
How to use Facebook Business Suite
The first thing you need to know is that to use Facebook Business Suite, companies must Facebook and Instagram commercials.
Once you have logged into Facebook you will be able to access the Business Suite, while on mobile devices, Page admins will be able to access an option to join the Business Suite from within the app page manager, Available as a download for operating systems and .
Once you have entered the Facebook Business Site platform, you will be able to access critical alerts of your pages, messages, comments and other activities that are carried out in the business accounts that you have added on Facebook such as Instagram, in addition to you can configure personalized responses to provide faster attention to common user queries.
But beyond these functions, the application also offers tools for the creation of news in real time that can be published on Facebook and Instagram, you can schedule posts and access valuable information about what works in relation to your content.
Between the metrics that Business Suite offers are the reach, and performance of the publications, both on Facebook and Instagram. And based on these metrics you will be able to choose to create ads to drive engagement and grow your audience.
Business Suite will also expand to include WhatsApp in the future
Facebook’s current approach is that it has created Business Suite in order to offer small and medium-sized businesses an easy-to-use set of tools to boost their digitization and reach their customers online, however, the company’s long-term plan is to develop a set of tools that companies of any size can useincluding the largest ones, and even at some point during next year include the management of WhatsApp for the companies.
It is no secret that the last few months have represented a great challenge for companies of all sizes and verticals around the world, however, SMEs have been the hardest hit by the effects of confinement and the immediate way in which they have had to speed up their digitization and adapt to new forms of business, and in relation to this fact, Facebook shared two surveys that show information on the trends of SMEs in recent months.
The importance of digital tools for SMEs during the pandemic
In his work done in association with the World Bank and the OECD, he found that theBusinesses that make more than 25% of sales online are more likely to report higher sales this yearwhile they are less likely to have to lay off employees.
The one shared by Facebook details the impact of Covid-19 on consumer purchasing patterns and the use of digital tools. “Nearly half of those surveyed said they had spent more money online overall since the outbreak, while 40% have increased their use of online messaging for product and business recommendations”.
Of course, this is Facebook’s point of view in relation to small businesses on its platform, however it is true that many SMEs have had to close their businesses permanently due to the pandemic and these results only show a partial vision.
A points out that a large 60% of US businesses that closed due to Covid-19 will not reopen, and until August 2020, 163,735 US companies have had to close, plus those that accumulate in the rest of the year.
These closures could also affect Facebook, since most of its advertisers are SMBs, however, the global nature of Facebook offers it some protection, as there are many advertisers outside of the United States, and now with Business Suite the social network hopes to improve at least a little the conditions for its commercial clients. This new platform will be gradually implemented globally during the month of September.
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