The mobile tracking It is a mechanism with which companies can make contact with your potential clients through the use of monitoring, location and data analysis tools of campaigns on mobile devices, in order to carry out app marketing, app analytics or app attribution strategies that can generate customer loyalty from their own smartphones.
Currently, there are countless advertising companies that seek to have total control over the applications on their potential customers’ mobile phones, implementing a series of strategies that range from campaign management to customer loyalty through their cell phones. In this sense, advertisers feel the need to resort to the use of mobile tracking tools that can work effectively enough to improve the return on investment made by mobile applications.
Most outstanding tools for mobile tracking
The most prominent platforms within the spectrum of mobile tracking, app marketing, app analytics and related, are the following:
Considered one of the most effective tools for app marketing and app analytics, Adjust offers digital marketers a platform designed to drive the growth of their mobile applications. It consists of a series of highly advanced solutions to work in the data analysis, performance measurement and fraud prevention.
We are facing one of the most used tools in terms of mobile tracking, app analytics and the like. Adobe Analytics is a platform belonging to the set of solutions of Adobe Marketing Cloudwhich has a measurement methodology that is proposed to understand your customers in a more personal wayoffering key data about what they want, what they need and what they believe.
Adobe Analytics solutions facilitate the processes to combine, relate and analyze data from anywhere where a customer is. In addition, they convert the main data of the sector into customizable visualizations, thus allowing better decisions at the marketing level.
It is a software with which digital marketing specialists can work on your analytics related to your marketing campaigns easily and quicklythus allowing optimized data control.
Also, with AdTrackz Gold you can see where all the traffic is coming from and then automatically perform ROI analysis on those sources. This will allow marketing strategists to focus their time working on campaigns that generate money and thus discard those that are not meeting their stated objectives.
aircraft is a push notification tool offered as a SaaS solution with which CRM and marketing managers can speed up the engagement of your app users and website users. This solution makes available to these specialists all the necessary tools and functions so that they can send targeted, personalized and automated automatic notifications to their clients on different devices, such as: computers, mobile phones, tablets and smart watches.
It is a SaaS mobile marketing attribution and analytics platform, which enables marketers to take advantage of its various end-to-end measurement and analytics solutions. AppsFlyer allows app developers, advertisers and agencies measure and optimize strategies aimed at attracting customers thanks to the use of algorithms and the integration with hundreds of Ad Networks, as well as tracking and monitoring the activity of a client within an app.
Branch Metrics It is presented as a mobile-based business analytics platform, with which marketing analysts can understand everything related to the performance of a client. It offers a series of solutions that seek unify the experience and measurement of user activities across devices, platforms, and channels.
More than 40,000 web partners around the world use this tool, highlighting among them Pinterest, BuzzFeed, Airbnb, GoEuro and many more.
Formerly known as app boythe today called Brace is a platform that allows brands to make their More human customer connections through the use of technology, resulting in better experiences, as well as greater retention, lifetime value and ROI. Those who use this tool aim to provide their customers with highly personalized messaging experiencesinvolving different channels, platforms and devices.
This tool allows optimal monitoring of the performance of a particular social network, as well as the tracking of multiple websites, blogs and other applicationssomething that is very useful for both brands and larger agencies.
cyfe It is responsible for recording and displaying all the marketing activity of its users within a dashboard, which allows them to review their data quickly, making it possible to integrate network services such as: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google Analytics, MailChimp, WordPress, AdSense, Amazon, etc.
It is a smart marketing platform which consists of an advanced engine and a series of communication tools, all this to capture and retain potential customers, unifying attribution information and their behavior in real time. From integration with systems CRM & BIeven messaging formats Push & In-App exclusive, the optimization of reports and easy-to-use measurement tools and a segmentation engine in real time, emma It is a very complete platform that is responsible for centralizing all the information of potential customers.
(Mobile Apps)
platform Google for data measurement of mobile applications is one of the most used in the world of mobile tracking, app marketing and app analytics, for being a free service. Google Analytics offers a variety of data from both iOS and Android apps, in which marketers can draw conclusions from their analysis, in addition to having a dashboard in which the previously defined and created parameters are summarized.
Is a real-time unified audience, analytics and mobile attribution management platformwhose purpose is to support digital marketing specialists, analysts, advertising agencies, developers, etc., in determining the needs of their market studies. Kochava It has tools that help marketing professionals in aspects such as planning, selection, activation, measurement and optimization of app campaignsthrough different built-in analytics functions, thereby improving the marketing performance of mobile apps.
Talk about Localytics is to refer to a specialized mobile marketing software with which experts in the field can know the behavior of users in their applications. Endless data can be handled in this tool: from the number of daily users of the apps or sessions to the countries where the users come from, their operators or the version of operating systems (iOS or Android) that they use at the moment.
This analytics app offers a number of tools to collect information from mobile users, such as action tracking, segmentation, funnel analysis, A/B testing, email and push notifications, among other. With mixpanel, marketers will be able to analyze and visualize trends in user behavior, thus understanding the reasons for user engagement, retention, and onboarding.
It is a cloud-hosted software dedicated to automated mobile marketing with which various elements can be offered for digital marketers such as app campaigns, A/B testing, targeting and notification campaignsthus providing better mobile experiences to potential customers. Swrve allows the creation of push notifications, in-app campaigns, mobile analytics, multi-channel communications and email.
This tool is dedicated to monitoring and tracking of shipments of online ordersideal for e-commerce platforms. TrackingMore It has analytical functions in the logistics part, in addition to generating notifications on package shipments, automated tracking and much more. Likewise, it offers a set of comprehensive messaging tracking APIs to simplify and optimize the operators’ network.
Lastly, this tunea technology platform created by HashOffers that drives comprehensive, automated solutions to ensure successful performance marketing relationships. With this tool, marketers, networks, advertisers, lead generators and agencies have optimal technology at their disposal to be able to measure, analyze and optimize your clients’ performance marketing results in real time.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus