Dudyfit closes a €2.5M investment round to grow in the fitness market internationally – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Dudyfit, the app for fitness and health professionalsclosed an investment round of 2.5 million euros with the participation of venture capital funds JME Ventures, Athos Capital and Enzo Ventures.

With the raising of this capital, the objective of the company is consolidate its presence in the Spanish market and continue expanding its business internationally, especially in the European market, in addition to continuing to innovate and grow to live up to expectations. Currently, 2,500 professionals from more than 30 countries already use Dudyfit’s digital tools.

Digitizing the way you exercise

Created and developed by Mario Morante and Javier Ortega, The Madrid startup offers an all-in-one service platform aimed at personal trainers, nutritionists, physiotherapists and others, where they can manage and better control their clients’ progress.

The company, which was launched in 2020 just before the pandemic began, it experienced very rapid growth, responding to the forced digitization of one of the economic sectors with the greatest growth and demand in recent years.

Morante, CEO of Dudyfit states, “What started as a tool for personal trainers, has evolved to become a key player in the development of all kinds of fitness and health businesses. We have clients who have gone from having 4 clients to 600 in just one year, it is a real pride.”

Similarly, the CTO, Javier Ortega, does not hide his excitement upon receiving the investment round, which will help them continue to improve their product and innovate, “We are obsessed with constantly collecting feedback, improving the product and implementing new functionalities, we want our customers to perceive that they are part of the growth of Dudyfit”.

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The path behind the success

Today Dudyfit is a company with great potential in the market, although it had a somewhat rocky start. The idea of ​​the startup arose in 2017, his goal was put personal trainers in contact with clients and vice versa, however, its founders decided to change the niche of the company because they did not see possibilities.

After this first stumble, in 2020 Morante and Ortega decided to launch the all-in-one client management software for trainers and specialists that we know now.

How DudyFit works

The Dudyfit platform can be used through its or can be downloaded on mobile phones with operating systems iOS and Android.

Among the main functions are the power create exercise libraries using real photos or photos from the library that the application makes available to us. Similarly, with Dudyfit you can create personalized advice plans, send automatic notifications to students and communicate with them via chat or video call, organize nutrition plans and monitor student progress, form teams with other fitness professionals or automate payment of students through the platform.

Image: Dudyfit.

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