If there is something characterizes current generations is immediacy. We want to quickly find the product or service that it is, buy it and have it in our hands in the shortest possible time. And in fact, we currently find endless online companies that offer fast and ultra-fast deliveries as a differential value proposition from the competition.
However, going to the root of everything, electronic commerce really starts with the search for information and of course prices. Google does a great job classifying the tons of information that is on the internet, but anyone can position a website, even if the content is not relevant.
Out of this need was born the a platform where the information of the sellers of certain products is unified in the same portal, and delivering it to people quickly and finally as an intermediary between seller and consumer. Just like our friends do .
And it is that as its name says, a price comparator allows you know and compare all the offers that have several companies of similar products or services.
Revenue generated by online price comparison sites
When learning about this business model, surely the first thing you ask yourself is:How do you get money, if you only give information to people?
Very simple, for referral traffic referral to the page. That is, the price comparator receives traffic interested in certain information, this traffic is redirected to the pages of service and product providers.
This sale of traffic can be charged in two ways: First, the CPC (cost per click)this means that every time the user clicks on a product within the comparator and is redirected to the seller’s page, the buyer receives money. Second, the (cost per acquisition or lead), which implies that the buyer makes a final sale transaction and generates a % for it.
This business model is beneficial to users because it allows them to: save browsing and search time, quickly compare a large number of similar products and services, lower prices, thanks to the fact that companies are forced to offer more competitive prices to be chosen and, finally, generate more confidence among consumers. users.
But the price comparator also has a great advantage as a business model: The initial investment is quite accessible. You don’t need much infrastructure to get started, just an internet connection and some servers, while the long-term benefits can be quite attractive.
Are they the same as marketplaces?
It is very common to confuse price comparators with marketplaces, since at first glance they operate the same, bringing together different providers in the same place. Nevertheless, they are not the same.
In the first place, as we said before, a comparator earns money for the clicks made by the user, while the marketplaces handle a monthly fee, in addition to a % on the sale of the product or service.
Another difference is that the comparator redirects the user to the provider’s page, where the sales transaction is completed. Marketplaces handle payment gateways on the same platform, so in many cases providers may not manage their own website.
insurance comparator
Currently, there are thousands of price comparators from different industries that gather information on flights, hotels, mobiles, jobs. But a price comparator that has become very relevant today are the insurance comparators.
With so many insurance companies available, where in each one you have to fill in your data over and over again, to finally get a quote and decide on a policy, an insurance comparator does not sound like a far-fetched idea and it has become a highly escalating business model.
In this sense, in doctor i, They offer a simple portal for you to get the policy that best suits your needs and your pocket. By filling out a simple form, the platform is capable of displaying a selection of covers from the main insurers in a personalized way.
Image:
Stay informed of the most relevant news on our news channel
Facebook Comments
Disqus