Wealthtech in Spain: this is how the new forms of investment, advice and wealth management work – Marketing 4 Ecommerce – Your online marketing magazine for e-commerce

Technology and finance. The formula is not new and the magicians are no longer flesh and blood, although they are vigilant behind each operation. Now, finance wizards are startups geared towards money management capable of offering faster, more comfortable, transparent and better priced solutions. Tailor-made solutions such as wealthtech (Wealth Technology), designed for transform investment, advice and wealth management.

Fintech: technology applied to improving financial activity

But wealthtech is not the only name associated with the world of business and digital conversion that we have added to our vocabulary in recent years.

Since technology stormed the financial sector to revolutionize the traditional business model of personal banking and private banking Alternative resources and services linked to the digital transformation of finance, until now controlled by large banking entities, have not ceased to emerge.

The fintech (Finance Technology) were the origin, the real culprits of the change, digital and technology-based companies that bet on a certain financial product to make life easier for your customers. They indicate a need (loans, investments, insurance, financing, financial management) and design a specific, more dynamic and efficient service, equipped with mechanisms to automate and optimize its operation.

The irruption of fintech forced the renovation of classical banking through the integration of new startups and the development of its own products, but it has also inspired the appearance of new categories associated with the financial sector with enough roots to generate their own business. This is the case of wealthtech, but there is more:

regtech (Regulatory Technology)

This sector of activity brings together the digital products at the service of financial regulation and companies focused on creating innovative solutions based on technologies such as , or . Regtechs offer help to companies to comply with regulatory mandates with greater agility and lower cost.

Insurtech (Insurance Technology)

The technology applied to the world of insurance. It represents the comprehensive transformation of traditional insurers through the launch of new digital products and the emergence of startups oriented to new business models: collaborative economy, comparators, advisers, new insurance…

proptech (Property Technology)

A business proposal associated with the digitization of the real estate sector and the property industry. They take advantage of the latest technology to facilitate current operations such as the search and rental of real estate, but they also offer other services such as real estate crowdfunding, home automation, appraisal and geolocation.

Wealthtech: alternative solutions in investment and wealth management

We are facing a natural evolution of the process of digital transformation of the financial businesssuddenly, taken over by more agile, flexible and innovative companies when it comes to offering alternative products or services in terms of investments and wealth management.

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Its proposal includes original solutions through well-designed, easy-to-use, specialized, more transparent and lower-cost mobile platforms or applications, focused on improving the user experience.

Wealthtechs constitute one of the fintech segments with the greatest projection. They have not only been able to identify the opportunities when it comes to meeting the changing expectations of their customers, but they have also developed attractive resources taking advantage of the latest technology to offer new products of value to users. They knew how to anticipate, first with personal finance tools (management, savings, comparators) and later with advice and wealth management platforms.

In practice, we are talking about support tools for investors and intelligent platforms for personalized advice capable of democratize private banking, making it accessible to all audiences and not just the big fortunes. A whole revolution in wealth management.

Wealthtech products: how to manage your finances and where to invest your money

Theft Advisors

Robotic financial advisors. They are online investment platforms that provide a automated portfolio management servicebased algorithms of .

They offer advice to the user based on the most profitable investment options, performance objectives, risk panic… They are characterized by making a passive management and the investment they promote is made with listed funds. They add value in terms of usability, transparency and cost reduction. It is one of the most efficient ways to be aligned with the market.

Quant Advisors

Like robo advisors, they are management platforms that use to provide an automated investment service, putting the latest technological advances at the service of the user. But unlike the previous ones, his proposal for management is activewhich is why it seeks positive and stable returns over time, independent of the fluctuations of the market.

In both cases, they are regulated entities, with investment strategies at the service of each client and stripped of any human component. Robotic advisors replace the conventional advisor with automatic trading systems that reduce costs and universalize access to this type of service.

Algorithmic trading platforms

Essential work tools for any investor who decides to operate in the financial markets through the Internet. It is a software that allows develop algorithms, automate and create trading systems to invest in stocks, indices, raw materials, derivatives…

social trading

investment to share experiences, opinions, trends and methods with traders and investors. In some cases, the network also allows you to view and automatically replicate in real time the trading operations of the best traders in the worldwithout the need to follow the market or decide what moves to make.

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This formula combines technology with the collective intelligence of the social network, giving rise to a platform that distinguishes two profiles: that of the follower who copies or reproduces the movements of the professional investor in his account, and that of the top trader, who seeks the best performance for each of your operations.

Micro Investment

A service created for small investors, users who do not have a large wealth but who do not have to give up getting some return on their savings. Large fortunes are no longer necessary to generate positive returns. This is the starting point for micro-investment platforms that offer the possibility of make small investments without commissions through very small initial amounts. A tailored product that promotes savings without great expense through simple and easy-to-use applications.

Investment portfolio management

Support platforms for investors and financial advisers that bring together the necessary tools to optimize the management of various investment portfolios. This type of service allows you to create, plan and monitor the evolution of investments, make forecasts, create alerts, discover new investment opportunities and make decisions about product selection or resource allocation.

The wealthtech in Spain: who is who

The fintech market in Spain is close to 300 businesses According to the last map corresponding to the month of March prepared by the Finnovating consultantcompanies that since last year have had a new reference portal within the website of the National Stock Market Commission.

He is further proof of the interest aroused by technology applied to finance and allows the activity of a booming sector to be recorded.

In the field of wealthtech highlights the category of new financial advisors, robo advisors and algorithmic trading, in addition to the social networks of investors.

Seven wealthtech examples ‘made in Spain’

1. Capital Index

It is the one founded in Spain in 2015 by Unai Ansejo, François Derbaix and Ramón Blanco. Offers a fully automated, diversified, secure and customer-oriented indexed management, to investors from 50 euros to 50 million. Its promises more profitability at a lower cost from a portfolio of varied investment funds, transparent and with very low commissions.

2. mycapital

It is an example of a robo advisor integrated into the traditional banking system. This tool created by Borja Nieto and Miguel Camiña helps the small and medium saver to invest easily through a personalized plan tailored to your risk profile. The application selects the most suitable funds for each client, builds a portfolio, tracks the investment and proposes changes based on opportunities. The money never leaves the bank and the user can check each product at their reference office. it only charges if the client earns money, up to a maximum of 20 euros per month.

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3. Acurate Quant

It is a quant advisor focused on advising active management quantitative strategies that seek to obtain positive returns, independent of the financial markets. Through the use of algorithms they try to take advantage of the upward and downward movements in the market to generate the best performance.. It works as an advisor to the user who becomes a manager of his own money. All you have to do is open an account, select a strategy based on your profile and goals, activate it and follow your investment in real time via mobile or web.

4. Qbitia

It is one created by Luis Taboada, Francisco Román, Marcos Suárez and Roi Rodríguez. In 2011 they began to develop software that would allow the user to design any type of trading system without any programming knowledge but with all the professional guarantees. The result is Qcaid, a tool that allows you to automate investment strategies without the need to know how to program, that is, make a trading plan with reliable and transparent statistics based on historical data.

5. Finect

Created in 2007 by Nicolás Oriol, Abante Asesores and Sergio González, it functions as a meeting place for investors, professionals and investment experts: share information, opinions, portfolios and featured products, tools to make the best decisions. In addition, it allows real-time market monitoring, offers secure access to users’ accounts and investments, and facilitates control of all their finances.

6. Sensetrade

It is one directed by David Conde that analyzes the movements and trends of the market and interprets the prices from social networks. The application analyzes the messages published on networks that can affect the prices of a share and offers this information through intelligent alerts. In addition, it allows you to replicate the portfolios of large investors, make your own investments from…

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